GSM Presentation (February 2014)

Post on 20-Oct-2014

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Detailed GSM Advertising Trend for the month of February with analysis on Television Media Usage by Genre, Day part, Ad Type etc.

Transcript of GSM Presentation (February 2014)

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“Cellular (GSM) Analysis (TV Media)”

(February, 2014)

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Overall Industry TOP 10 Brands / Advertisers Airtime Share.

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cy TOP 10 Brands Overall Industry Airtime Share

Based On Spot TVCs

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cy TOP 10 Advertisers Overall Industry Airtime Share

Based On Spot TVCs

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“GSM Industry Details”

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cy GSM Companies Airtime & Share %)

Based On Spot TVCs

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cy Channels Genre Airtime Share

Based On Spot TVCs

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cy Overall Channels Type comparison of GSM Sector (Air Time In

Minutes)

Based On Spot TVCs

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cy Advertiser Comparison By Ad Types (Air time)

Spot/TVC On Screen Branding Promo Tail Sponsorship Clock Spot Promo0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23%

43%

32% 32%

41%

16%

25%

10%38%

25%

55%

0%

23%

40%1%

19%

16%

3%

11%

12%

55%

12%4%

18%12%

4%

29%

CMPAK

WARID

UFONE

MOBILINK

TELENOR

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cy Advertiser Comparison by Ad Types Value addition (Air time)

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cy GSM Companies Comparison by Day Part Split

Based On Spot TVCs

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cy GSM Ads Placement Strategy

Based On Spot TVCs

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cy GSM Ads Sec Strategy (Spots)

Based On Spot TVCs

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Thank YouMedia Bank Research & Reporting

Team.

ContactMr. Sajid SikandarMarketing Manager0300-3753576