Growth Strategies for 2013

Danica TormohlenContributing Editor

816.803.8103 • danicat@tradeshowexecutive.comTwitter: @DanicaTormohlen

Growth Strategies PanelDanica TormohlenCONTRIBUTING EDITOR, TSE 816.803.8103 danicat@tradeshowexecutive.com

Galen PossCOO, DMG EVENTS203.883.4702galenposs@dmgevents.com

John MarriottGENERAL MANAGER, MOTOR TREND AUTO SHOWS860.663.5527 John.Marriott@sorc.com

Chris DolnackSENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER, NATIONAL SHOOTING SPORTS FOUNDATION, INC.203.426.1320 ext. 227cdolnack@nssf.org

Monthly Overview

Rebound. Exhibit space grew 2.0% in October, offsetting a decline of virtually the same percentage that took

place in September. Source: TSE Dashboard, December 2012

Monthly Overview

Source: TSE Dashboard, December 2012

Fairly Flat. The number of exhibitors participating in October trade shows was largely unchanged compared to

2011. Growth crept up 0.1% after declining slightly in September.

Monthly Overview

Source: TSE Dashboard, December 2012

Autumn Arrivals. Attendance was up 2.5% from October 2011. The gains came after

a soft Spring and Summer.

Consolidated Overview

Source: TSE Dashboard, December 2012

A ho-hum September brought the Dashboard metrics for Q3 down about where they were a year ago. The

metrics began losing steam after a fast start in Q1. The year 2011 as a whole showed a more definite direction

with all three metrics on the upswing.

Exhibition Industry vs. Real GDP

Source: CEIR, September 2012

2013 Forecast

Source: TSE Trending & Spending, December 2012

2013 Forecast by Sector

• Communications & IT

• Machinery & Finished Business

Outputs

• Financial, Legal & Real Estate

2013 Forecast by Sector

• Communications & IT

• Machinery & Finished Business

Outputs

• Financial, Legal & Real Estate

• Transportation

• Raw Materials & Science

2013 Forecast by Sector

• Communications & IT

• Machinery & Finished Business

Outputs

• Financial, Legal & Real Estate

• Transportation

• Raw Materials & Science

• Sporting Goods,

Travel & Amusement

• Medical & Healthcare

• Building, Construction,

Home & Repair

• Government

• Food

• Education

• Discretionary

Consumer Services

• Consumer Goods/Retail Trade

• Business Services