Exhibitions and EventsThe Industry that Brings Buyers and Sellers Together

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Exhibitions and events have existed for thousands of years.

References to fairs in the Bible. Connections between fairs

and holy days. Fairs educate the public. Fairs continue to evolve.

Exhibitions and events serve basic business goals and needs.

Bring buyers and sellers together

Display products/services

Educate

Networking

Meet

See

Learn

Discuss

Buy/Sell

EXPERIENCE

Elements of an Exhibition/Event

A typical exhibition may also include: General learning sessions Receptions Awards presentations Industry keynote speech Workshop education sessions Board of Directors and other

committee meetings Recreational activities such as golf

and tennis

Exhibitions drive economic impact.

Exhibition

U.S. Economic Impact

Direct Spending = $122.31 billion Direct Taxes = $21.4 billion Direct Employment = 1.71 million jobs

Source: 2005 Economic Impact Study released by the Convention Industry Council

More Than 13,000 Exhibitions

According to the Center for Exhibition Research (CEIR), a not-for-profit exhibition industry research organization, the exhibition industry comprises 11 key industry sectors.

The basis for this universe is the Exhibition Industry Census, which catalogued over 13,000 events with at least 3,000 net square feet of exhibit space. Approximately 10,000 events are business-to-business exhibitions and the remaining 3,000+ events are business-to-consumer shows.

Business-to-business Exhibitions

Source: 3rd Annual CEIR Index

Industry Sector

Professional Business Services

14%Sports, Travel,

Entertainment, Art and Consumer Services

9%

Raw Materials and Science

8%

Transportation4%

Medical and Healthcare24%

Communications and Information Technology

13%

Government, Public and Not-for-Profit Services

12%

Consumer Goods and Retail Trade

6%

Food4%

Building, Construction, Home & Repair

2%Industrial/Heavy Machinery and Finished

Business Products4%

The Places to Be

Rank Host City

1 Las Vegas, Nevada

2 Chicago, Illinois

3 New York, New York

4 Toronto, Ontario, Canada

5 Atlanta, Georgia

6 Orlando, Florida

7 Boston, Massachusetts

8 Washington, D.C.

9 Dallas, Texas

10 San Diego, California

Source: Tradeshow Week and Reed Business Information “Tradeshow Industry Outlook”

The Global Picture in 2008

Source: Meetings & Conventions magazine’s “2006 International Meeting Planner Survey”

Region Corporate

Planners

Association

Planners

Europe 50% 55%

Canada/Mexico 42% 40%

Caribbean/Bermuda 29% 22%

Asia 26% 22%

Central/South America 15% 20%

Australia/New Zealand 13% 10%

Middle East 7% 7%

Africa 6% 9%

Technology is enriching the exhibition and event experience.

Technologies now allow attendees and exhibitors to schedule appointments in advance of the event.

Matchmaking software allows buyers and sellers to find each other before, during and after an event.

Lead retrieval programs permit exhibitors to obtain live-time demographic data about buyers who visit their booth.

Email marketing helps build interest and attendance.

Online marketing and commerce build sales.

Webcasts, podcasts and streaming video extend information to audiences beyond those who attend and extend the life of the show.

Nothing rivals the power of face-to-face.

There is obviously something powerful that makes all of us crave the face-to-face experience.

Exhibitions are clearly the most dynamic way that buyers and sellers can communicate with each other.