Growth Hacker Meetup, Riga: Getting Early Traction

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"I’ll talk about four things tonight, with examples and some case studies. They are shown here in order of feasibility. Content marketing is the easiest, most necessary and often most attainable and feasible to all startups. It is usually free, and can result in rewards long into the future. Paid traction is the second topic. That means advertising, for instance, and the reason that is only slightly less feasible in some cases is because it costs money, which is something we all may not always have. At least as much as we’d like. The third is targeting a platform which helps you spread your product. It may not be applicable to all products, but if you are only starting out and have the luxury of making decisions on your direction, this is a good thing to keep in your toolbox. Finally, the top of the pyramid and the fourth topic is organic traction and viral marketing. This is what we most commonly think of when we speak of growth hacking, which is what brings us here. But there are many other activities that successful growth hacking builds on, and these are what we’ll start with."

Transcript of Growth Hacker Meetup, Riga: Getting Early Traction

GETEARLY

TRACTION@MHJ

@MHJ

CONTENT MARKETING

@MHJ

CASE #1FROM 0 TO 800

@MHJ

PAID CHANNELS

@MHJ

FIND NEW AD PRODUCTS

@MHJ

OBJECTIVE-BASED ADS@MHJ

LOOK OUTSIDE THE TOP PLAYERS@MHJ

$0.10 PER TARGETED VISIT

CASE #2HACK THEM, TOO@MHJ

CPM FOR 4-6X BETTER ROI@MHJ

PLATFORM TARGETING

@MHJ

=PRODUCT

ENGINEERED FOR EXPOSURE

@MHJ

CASE #3INFOGRAM

@MHJ

ORGANIC / VIRAL

@MHJ

CASE #4HITTING THE SWEETSPOT

@MHJ

Dabble.in example

@MHJ

Dabble.in example

@MHJ

THANKS

@MHJ

WE’RE HIRING:PRODUCT MANAGEMENT

ENGINEERINGSALES & SUPPORT

Growth Hacker Meetup, Riga: Getting Early Traction

Business

Transcript of Growth Hacker Meetup, Riga: Getting Early Traction

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