Growing Your Sales Growing Your Sales Through Social Media Through Social Media

MarketingMarketing

Presented at the 2009 Independent Photo Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Imagers Members Meeting & Trade Show by

Cheryl BellaCheryl Bella

http://www.asmp.org/strictlybusiness/2009/06/i-dont-have-time-for-social-media/

Where to Start?Where to Start?

►Customer reviews – ask them to post Customer reviews – ask them to post reviews for you, ask them to share reviews for you, ask them to share photosphotos

►Have them plug you on their social Have them plug you on their social networking sitesnetworking sites

►Have them tell their friends about you Have them tell their friends about you AND show your work (link back to your AND show your work (link back to your Web page)Web page)

Yelp.comYelp.com

62% of content consumed by 62% of content consumed by those born after 1980 those born after 1980

comes from people they comes from people they know personallyknow personally

Step #1Step #1

►Become a spectator – read & watchBecome a spectator – read & watch The only way to do it is to jump inThe only way to do it is to jump in Have to start following peopleHave to start following people

Start w/InspirationStart w/Inspiration

► Jack HollingsworthJack Hollingsworth www.jackhollingsworth.comwww.jackhollingsworth.com

►David BeanDavid Bean www.visualreserve.comwww.visualreserve.com

►Specialty Color ServicesSpecialty Color Services www.colorservices.comwww.colorservices.com

Find A Few Good SourcesFind A Few Good Sources

►Photo Business News & ForumPhoto Business News & Forum http://photobusinessforum.blogspot.com/http://photobusinessforum.blogspot.com/

►The Business of Being a PhotographerThe Business of Being a Photographer www.foto-biz.com/doku.phpwww.foto-biz.com/doku.php

►Virtual Photography StudioVirtual Photography Studio http://virtualphotographystudio.com/http://virtualphotographystudio.com/

►MashableMashable http://mashable.com/http://mashable.com/

Step #2Step #2

►Become a Joiner & Collector Become a Joiner & Collector Set up own Facebook pageSet up own Facebook page Set up own LinkedIn pageSet up own LinkedIn page Set up own Twitter pageSet up own Twitter page

►Figure out how to add valueFigure out how to add value Link to news, sites, etc. your customers Link to news, sites, etc. your customers

would find interestingwould find interesting

http://twitter.com/BHPhotoVideo

http://twitter.com/adamcoupe

http://www.flickr.com/people/night_photographer/?search=photographer

http://www.nightphotographer.co.uk/

Flickr is most popular photo Flickr is most popular photo sharing site for social media sharing site for social media

usersusers

LinkedIn LinkedIn (www.linkedin.com)(www.linkedin.com)

Online Networking is Still Online Networking is Still NetworkingNetworking

► It’s all about relationshipsIt’s all about relationships►You need to be “present” and in front You need to be “present” and in front

of your networkof your network►You need to invest timeYou need to invest time►Quality of contacts more important Quality of contacts more important

than quantitythan quantity

Next StepsNext Steps

►Become a CreatorBecome a Creator Publish unique, original content Publish unique, original content BlogsBlogs

http://grayphotograph.blogspot.com/

http://thephotographerblog.com/

http://www.meetup.com/

3 Keys to Social Media3 Keys to Social Media

►Marketing Marketing ►RelationshipsRelationships►Technical know-howTechnical know-how

Challenges - CompetitionChallenges - Competition

Challenges - LegalitiesChallenges - Legalities

►Why Photographers Hate Creative Why Photographers Hate Creative CommonsCommons http://rising.blackstar.com/why-http://rising.blackstar.com/why-

photographers-hate-creative-photographers-hate-creative-commons.htmlcommons.html

Challenges - LegalitiesChallenges - Legalities

Additional ResourcesAdditional Resources

►www.delicious.comwww.delicious.com cherylbella7cherylbella7 Links to articles on using social mediaLinks to articles on using social media

►www.linkedin.comwww.linkedin.com►www.slideshare.netwww.slideshare.net

CherylBellaCherylBella