Packaging Lab: Defining the Problem

Basic Problem Spheres:

Market Conservation Social or Ideological

Fiscal Transport & Distribution

Mechanical Other?

Israeli Dried Food

Israeli Dried Food

Market Conservation Social or Ideological

Fiscal Transport & Distribution

Mechanical Other?

Part of an inefficient global food system

May have economic/political connections

to US military aid to Israel

Shipped from Israel

Aluminium package may not be entirely recyclable

McCann’s Irish Oatmeal Tin

http://us.st12.yimg.com/us.st.yimg.com/I/mex-grocer_2046_10222936

McCann’s Irish Oatmeal Tin

Market Conservation Social or Ideological

Fiscal Transport & Distribution

Mechanical Other?

Health food market

Recyclable (assume downcycling due to amalgam of print/materials)

The packaging process is done in Ireland

It is an Irish import

Functional tin container

Can be reused for the same purpose many times

Has multiuse potential

Classical design has antique qualities

Could be conceived as a technical nutrient

Carpet Cleaning Squirt Bottle

http://mrana.typepad.com/bitbybit/images/2007/08/09/spray_2.jpg

Carpet Cleaning Squirt Bottle

Market Conservation Social or Ideological

Fiscal Transport & Distribution

Mechanical Other?

Mechanics of the spray mechanism utilize the enclosed product well.

Simple packaging encourages cleanliness

Cost of squirt bottle may be relatively close to cost of carpet cleaning + squirt bottle package

Multiuse potential

Robust mechanics

-yet if the squirt mechanism breaks then the entire product is useless.

Toxicity?

Seed Packaging

http://pro.corbis.com/images/AAED003908.jpg?size=67&uid=%7BECDB3CE6-3881-4148-A710-5BF3E1DDC83D%7D

Seed PackagingMarket Conservation Social or

IdeologicalFiscal Transport &

DistributionMechanical Other?

Marketing directed towards gardeners

Bright and exciting packaging is part of a larger marketing tool

Paper may be biodegradable or downcycled

Easy to Reclose

May be used as an identifying sign for the planted seeds

Has other multiuse potential such as storage for small objects

http://earth911.com/files/2007/08/burning-man-packaging-tasty-bite.jpg

Indian FoodMarket Conservation Social or

IdeologicalFiscal Transport &

DistributionMechanical Other?

Paper may be biodegradable or downcycled

*We were unaware of the aluminum pouch that was hidden inside the cardboard outer packaging

Healthy and ethnically diverse food

give the consumer a feeling of cosmopolitanism.

“Citizen of the world”

http://farm1.static.flickr.com/153/383330849_53dedb59c1.jpg?v=0

Aluminum BudweiserMarket Conservation Social or

IdeologicalFiscal Transport &

DistributionMechanical

Beer drinking Baseball Fans

Collectors

According to the website Earth911, “The aluminum can is the most valuable beverage container to recycle. By doing so, its recycling provides environmental and economic benefits to communities and organizations across the

country.

Healthy and ethnically diverse food

give the consumer a feeling of cosmopolitanism.

“Citizen of the world”

Twin Group Assessment

What assumptions Is the group making? What values do these reveal?

What attributes of the package motivated their rational?

What alternative design problems are identified for each package?

Organization & Persuasion of Argument

Explicit?

Implicit?

Surface? (visual)

Mechanical?

Social Ideological?

Others?

Did they consider alternative kinds of problems or focus on one problem sphere (e.g. conservation)

What was persuasive about their presentation?

How was it organized?