Group Presentation
14
Packaging Lab: Defining the Problem Basic Problem Spheres: Market Conservatio n Social or Ideologi cal Fiscal Transport & Distribut ion Mechanic al Other?
Transcript of Group Presentation
Packaging Lab: Defining the Problem
Basic Problem Spheres:
Market Conservation Social or Ideological
Fiscal Transport & Distribution
Mechanical Other?
Israeli Dried Food
Israeli Dried Food
Market Conservation Social or Ideological
Fiscal Transport & Distribution
Mechanical Other?
Part of an inefficient global food system
May have economic/political connections
to US military aid to Israel
Shipped from Israel
Aluminium package may not be entirely recyclable
McCann’s Irish Oatmeal Tin
http://us.st12.yimg.com/us.st.yimg.com/I/mex-grocer_2046_10222936
McCann’s Irish Oatmeal Tin
Market Conservation Social or Ideological
Fiscal Transport & Distribution
Mechanical Other?
Health food market
Recyclable (assume downcycling due to amalgam of print/materials)
The packaging process is done in Ireland
It is an Irish import
Functional tin container
Can be reused for the same purpose many times
Has multiuse potential
Classical design has antique qualities
Could be conceived as a technical nutrient
Carpet Cleaning Squirt Bottle
http://mrana.typepad.com/bitbybit/images/2007/08/09/spray_2.jpg
Carpet Cleaning Squirt Bottle
Market Conservation Social or Ideological
Fiscal Transport & Distribution
Mechanical Other?
Mechanics of the spray mechanism utilize the enclosed product well.
Simple packaging encourages cleanliness
Cost of squirt bottle may be relatively close to cost of carpet cleaning + squirt bottle package
Multiuse potential
Robust mechanics
-yet if the squirt mechanism breaks then the entire product is useless.
Toxicity?
Seed Packaging
http://pro.corbis.com/images/AAED003908.jpg?size=67&uid=%7BECDB3CE6-3881-4148-A710-5BF3E1DDC83D%7D
Seed PackagingMarket Conservation Social or
IdeologicalFiscal Transport &
DistributionMechanical Other?
Marketing directed towards gardeners
Bright and exciting packaging is part of a larger marketing tool
Paper may be biodegradable or downcycled
Easy to Reclose
May be used as an identifying sign for the planted seeds
Has other multiuse potential such as storage for small objects
http://earth911.com/files/2007/08/burning-man-packaging-tasty-bite.jpg
Indian FoodMarket Conservation Social or
IdeologicalFiscal Transport &
DistributionMechanical Other?
Paper may be biodegradable or downcycled
*We were unaware of the aluminum pouch that was hidden inside the cardboard outer packaging
Healthy and ethnically diverse food
give the consumer a feeling of cosmopolitanism.
“Citizen of the world”
http://farm1.static.flickr.com/153/383330849_53dedb59c1.jpg?v=0
Aluminum BudweiserMarket Conservation Social or
IdeologicalFiscal Transport &
DistributionMechanical
Beer drinking Baseball Fans
Collectors
According to the website Earth911, “The aluminum can is the most valuable beverage container to recycle. By doing so, its recycling provides environmental and economic benefits to communities and organizations across the
country.
Healthy and ethnically diverse food
give the consumer a feeling of cosmopolitanism.
“Citizen of the world”
Twin Group Assessment
What assumptions Is the group making? What values do these reveal?
What attributes of the package motivated their rational?
What alternative design problems are identified for each package?
Organization & Persuasion of Argument
Explicit?
Implicit?
Surface? (visual)
Mechanical?
Social Ideological?
Others?
Did they consider alternative kinds of problems or focus on one problem sphere (e.g. conservation)
What was persuasive about their presentation?
How was it organized?
