Groundbreaking Samsung HCMC Proposal

Post on 31-Jul-2015

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Transcript of Groundbreaking Samsung HCMC Proposal

GROUNDBREAKING CEREMONY

SAMSUNG CE COMPLEX (SECC) PROJECT19th May, 2015

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TIME & VENUE

TARGET

GUESTOBJECTIVE

MAIN

CONTENT

19-05-2015

9:00-11:30

SAIGON HI-TECH PARK

GENERAL LEADER

GOVERNMENT

VIP

CUSTOMER

STAFF

WELCOME GUEST

SPEECH

CEREMONY

TOUR

SEEING OFF

IMPRESSIVE INTRODUCE

MEANINGFUL CEREMORIAL

IMMORTAL MOMENT

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LAYOUT

The whole area is divided into the following sections:

1. Welcome guest area : decorated with street banners, vertical banners,

reception counters and air gate

2. Welcome VIPs area : air-conditioner tent with salon, blue and white fresh

flower vase, tea so that VIPs can exchange, take a rest in the comfortable and

private area.

3. Information area : with photos, information, timeline,…etc of project so that

attendees can talk to each other and have a general overlook about this.

4. Ceremony area : where is take place of the main ceremony, speeches,

entertainment…,etc

5. Groundbreaking area : is placed that use for starting the machine to mark

the official process of building putting into operation

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LAYOUT

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Vertical Banner

Image on banner for illustrated only

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Horizontal Banner

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Overview illustration

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Background

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Air Welcome Gate

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Tent House _ View 1

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Tent House _ View 2

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Overview illustration

Image for illustrated only

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VIPs Area

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Stage _ Opt 1

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Stage _ Opt 2

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Podium

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Groundbreaking Area

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Invitation Card _ Opt 1

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Invitation Card _ Opt 2

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Invitation Card _ Opt 3

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Welcome Banner hang along the street on the way to the Hi-res Techno Park so that

guest and others can know about the project and the way lead to there

Welcome Activity

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Welcome Activity

• Unicorn and drum team welcoming guests at air gate with solemn and joyful

atmosphere

• Red carpet is stretched from the entrance to the ceremony area

• 10 PG in ao dai with blue color stand both side of carpet and hold umbrella to

invite guests to the reception desk

• 2 PG in check-in desk for supporting to pin flower and invite guests into the inner

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Air-conditioner Tent for welcoming VIP delegate with Salon sofa , fresh flower, tea or water

Welcome Activity

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• Information area with photos, information, timeline program ..etc, so that guest

can be exchanged to get more information about the program.

• Arrange the cocktail table in this area with tea, water, fresh flower vase on the table

Image for illustrated only

Welcome Activity

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Stage Activity

• The ceremony opened by "Drum Triumph“ repertoirewith the powerful rhythms and resounding.

• Drums team on stage began with powerful drum.Then, Korean – Vietnamese flag team appeared fromand run on stage for performances.

• It’s create a spectacular opening repertoire.

• The repertoire is not only express the wish of successfor business , symbolizes a spirit of continuousdevelopment, but also the advantages of sustainableinterference between two cultures Korea - Vietnam.

• Drum Triumph_ Illustrated Clip

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Opening performance_Opt1

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Stage Activity

• The ceremony opened with "Drum Triumph“repertoire with the powerful rhythms andresounding.

• Drums team on stage began with powerfuldrum.

• Then, Korean – Vietnamese flag team lead VIPdelegation toward the stage in solemn andjoyful atmosphere

• When VIP delegation take a seats in VIP, flagteam run on stage for performances.

• That express the respect and grand receptionatmosphere for VIP delegation

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Opening performance_Opt2

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Stage Activity

• After opening performance, MC invite representative to speak speeches about the

project

• Led Screen appear name and position of representative of content of the speech

• The contents of the speech transmits the information, future plans, messages, service

providers and sincere thanks to all those attending, the efforts of individual parts in

recent times for coming.

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The Speeches

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Stage Activity

“Lotus Dance”

• The lotus symbolizes flexible but strong vitality.

• Lotus dance show a spirit that always growing, reaching extremely high and full of

life to against all challenges.

• Lotus Dance_Illustrated

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Art Performance _ Opt 1

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Stage Activity

“Non La” Dance

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Art Performance _ Opt 2

Non La Dance_Illustrated Clip

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Stage Activity

• Some VIPs are invited to perform ceremonial

• After they scoop up 3 shovels of sand, silver and blue confetti shoot in the air,

celebration drum resounded and unicorn dance at the same time

• It’ will make an impressive and meaningful moment for ceremonial

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The Groundbreaking Ceremonial

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Stage Activity

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• After that, VIPs delegation continuous coming to groundbreaking area

• They push in the button on podium then the cranes start to work

• Drum resounded , firework with silver and blue color shoot , the white and blue balloons

and pigeon are released to fly in the sky at the same time

• It represents for the official process of building putting into operation and the wish for

successful project

The Groundbreaking Ceremonial

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Outside Activity

Image for illustrated only

• After conducting groundbreaking ceremonial to mark the begin of construction

activities for Project SECC , MC invite VIP delegate to join planting tree activities

• It express the unanimously, successfully and favorably.

The Plant Tree Ceremonial

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Program Flow

Welcome

Guest

Opening

Performance Speeches

Art Performance Groundbreaking

Ceremonials

Plant Tree

Ceremonials

Toasting &

Exhibition tour

Seeing

off

9:00 –

10:00

10:10 –

10:05

10:05 –

10:35

10:35–

10:4010:40–

10:50

10:50-

10:55

10:55-

11:15

11:15-

11:30

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MEDIA _ PRE EVENT

Posting information about the project by online and offline media channelsthat popular :

+Paper/Magazin: Viet Nam news paper, Viet Nam economic Time,Nhip Cau Dau Tu+Online:Vietnamnet.vn, VnExpress.net , baodautu.vn, fan page, website ofSAMSUNG

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MEDIA _ POST EVENT

Posting information ,image, video about the event by online and offlinemedia channels that have large of target audience (businessman,enterprises..) such as:

+Paper/Magazin: Tuoi Tre, Thanh nien, Sai Gon Enterprises+Online: Youtube.com, Tuoitre.vn, VnExpress.net, dantri.com, fan page,website of SAMSUNG

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HR _ MAN MC

•MC and editor of HCM City Television Station, Vietnam (HTV)

•MC of HaNoi City Television Station, Vietnam (VTV)

•MC of Popular TV Show programs: “Đêm Hội Chân dài”, “Lễ Trao Giải Ngôi Sao

Xanh” , “Người Dẫn Chương Trình”, “Nhịp Cầu Âm Nhạc”

CLIP MC Anh Quân

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HR _ WOMAN MC_OPT 1

• Professional MC – TV Hosting with 6 years experience

• Silver Swallow award for the first prize winner of MC Competition hosted by HTV.

• MC (bilingual) and interpreter tasks at business and economic-related events,

corporate seminars

• MC of VTV6 , HTV9 , HTV7 , THVL1, SCJ LIFE ON – SCTV5, VCTV10 … and

Many English shows, events, workshops, exhibitions

• Clip MC Tu Trinh_ Music Story

• Clip MC Tu Trinh_Gala Film

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HR _ WOMAN MC_OPT 2

•Senior MC and editor of HCM City Television Station, Vietnam (HTV)•MC of many big events and Popular HTV programs: “Qùa tặng trái tim”, “Trò Chuyện CuốiTuần”, “Thay lời muốn nói”…etc

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HR _ WOMAN MC_OPT 3

•MC and editor of Ha Noi & HCM City Television Station, Vietnam (HTV & VTV)•Dean of International Public Relation Department of HCMC Youth Cultural House•Examiner of Television Station Completion•MC of Popular HTV Show programs: “Qùa tặng trái tim”, “Trò Chuyện Cuối Tuần”, “Duyêndáng Việt Nam”…etc

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HR _ PG

•PG in Ao dai with blue color•1.7m high, beautiful appearance, good communication, and professional skill