FIVE QUOTES ON DESIGN

When design is stripped from

forming, shaping and styling,

what is left is a process of critical

thinking and creative problem

solving that is the essence of

design.Roger L. Martin

www.rogerlmartin.com

Design is the application of intent

– the opposite of happenstance,

and an antidote to accident.

Robert L. Peters

www.robertlpeters.com

Design thinking is neither art nor

science nor religion. It is the

capacity, ultimately, for

integrative thinking.

Tim Brown

www.ideo.com

The designer has a passion for doing

something that fits somebody's

needs, but that is not just a simple fix.

The designer has a dream that goes

beyond what exists, rather than fixing

what exists. The designer wants to

create a solution that fits in a deeper

situational or social sense.

David E. Kelley

http://dschool.stanford.edu/

The strength of design is that it

provides a way of thinking in

avance of the consequences of

our actions on materials.

Massimo Iosa Ghini

www.iosaghini.it

www.groh-innovation.com