Stakeholder Dialogue Heineken

Sietze Montijn Group Corporate Relations

Amsterdam 28 May 2010

Contents• About the company• Criteria key stakeholders• Global versus local• Focus of dialogue• Dialoguing process• Key learnings• Q&A

About the company• Please give the basic background information of your organization

– E.g. annual turnover, number of employees, market presence

140 breweries in > 70 countries, > 200 brands > 75,000 employeesGroup Beer Volume: 159 million hl (2009)

Number 1 brewer in EuropeNumber 2 revenue in the worldNumber 3 volume in the world

Criteria key stakeholders• Expertise• Scope of influence• Critical and constructive

EeeCompetitors

Investors

Employees Opinion leaders

Suppliers Customers/Consumers

Media

Government

NGOs

Global versus local

Focus of dialogue• Material relevance of issues• Challenging objectives• Transparent target setting

Dialoguing process• Quantitative research (questionnaire)• Qualitative research (interviews)• Review of output • Outcome = input for Heineken Working Groups• Action plan Heineken’s sustainability agenda ‘Brewing a Better Future’

Key learningsCompany:• Be open minded and have the will to learn• Be transparent about your objectives • Be transparent about the topic of engagement• Explore and manage stakeholders expectations

Stakeholders:• Stakeholders value direct contact with the company• Follow up on the input of stakeholders• Uncommon: stakeholders with a supra-national scope• Your employees are precious stakeholders

Any Questions?