Creating automotive luxury DM experiencesGreat examples of bringing your luxury brand to life through DM

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LEXUS IS ‘HAVE YOU GOT BALLS OF STEEL?’ Invitation to test drive

ROLLS ROYCE WRAITH Interactive experience: direct mail / ipad app

Rolls Royce Wraith interactive brochure/ipad experience

BMW X5 sent PORSCHE drivers a James Bond like MP3 with an invitation to an exclusive and preview test drive;

72% take up from cold prospects

Invitation to a private airfield, where the X5 was unveiled and their comments caught on camera, their drive filmed and then captured into a personalised DVD to take home.

MINI CONSISTANTLY INVESTS IN LOYALTISTS DM

AUDI 360 INTERACTIVE EXPERIENCES

BMW