KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value...

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CENTER FOR AUTOMOTIVE RESEARCH 2019 MANAGEMENT BRIEFING SEMINARS AUGUST 7, 2019 KARMA AUTOMOTIVE BOB KRUSE, CHIEF TECHNOLOGY OFFICER

Transcript of KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value...

Page 1: KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value • Introduce all-electric platform –Multiple vehicle variants • Develop premium

CENTER FOR AUTOMOTIVE

RESEARCH

2019 MANAGEMENT

BRIEFING SEMINARS

A U G U S T 7 , 2 0 1 9

KARMA AUTOMOTIVEBOB KRUSE, CHIEF TECHNOLOGY OFFICER

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LUXURY

HIGH-TECH

CUSTOMIZATION

TREATMENT

EXCLUSIVE DESIGN AND CRAFTSMANSHIP

INTUITIVE, INTEGRATED ADVANCED TECH

EVERY KARMA TO BE UNIQUE

OWNER EXPERIENCE, PERSONAL AND SPECIAL

C

H

K A R M A B R A N D E L E M E N T S | O U R F O U N D A T I O N

T

L

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INVERTER

DYNO TEST FACIL ITY

REAR DRIVE MODULE

JOYSON

I N T E R N A L C A P A B I L I T I E S

A N D P A R T N E R C O L L A B O R A T I O N S

B E N E F I T :

A C C E L E R A T E S P R O D U C T A N D T E C H N O L O G Y D E V E L O P M E N T

G R O W T H O P P O R T U N I T I E S

BLACKBERRY QNX

PININFARINA

O P E N P L A T F O R M S T R A T E G Y

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D I V E R S I F Y R E V E N U E S T R E A M S A N D C A P A B I L I T I E S

M A X I M I Z E P A R T N E R O P P O R T U N I T I E S

O P T I M I Z E O R G A N I Z A T I O N A L E F F I C I E N C Y

4 + 1 B U S I N E S S M O D E L

EVOLVE ADAPT SUSTAIN

NOT JUST AUTOMOTIVE, NOT JUST TECHNOLOGY

Page 6: KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value • Introduce all-electric platform –Multiple vehicle variants • Develop premium

K A R M A A U T O M O T I V E

• Luxury segment/niche volume• Grow Karma brand and value• Introduce all-electric platform – Multiple vehicle variants• Develop premium brand for China.

K A R M A T E C H N O L O G Y

K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E R

• Production and Craftsmanship Hub to drive Karma sales• Contract manufacturing for other OEMs

K A R M A D E S I G N

K A R M A C A P I T A L

• Develop Technology for Karma vehicles• Licensing and market Karma IP• Engineering services for other OEMs/start-ups

• Complete in-house design to support unique Karma identify• Design services to other OEMs.• Consulting and Design Services

• Strategic investments in automotive technology companies• Lead fundraising and secure strategic and/or financial investor• Drive partnerships to sell/license Karma Technology and IP

THE KARMA GROUP

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• Growing list of 21 retail partners in the U.S., Canada, and select export markets

• China in 2021

W E T H I N K A N D W O R K G L O B A L L Y F R O M O U R C A L I F O R N I A H O M E

G L O B A L H E A D Q U A R T E R SI R V I N E , C A L I F O R N I A

D E T R O I T T E C H N I C A L C E N T E RD E T R O I T , M I C H I G A N

K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E RM O R E N O V A L L E Y , C A L I F O R N I A

K A R M A D E A L E R N E T W O R K

Engineering and Supply Chain Operations

K A R M A D E S I G N A N D E N G I N E E R I N G C E N T E RH A N G Z H O U , C H I N A

W A N X I A N GG R O U PH A N G Z H O U , C H I N APrimary Karma Group shareholder

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K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E R

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$100M+ Investment

550,000 Sq. feet

Exclusive design and craftsmanship

Vehicles handcrafted and customized

M O R E N O V A L L E Y , C A L I F O R N I A

Unique space-frame aluminum build capable, and water-based, environmentally sensitive paint process

Home to new Customer Experience Center in late 2019

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Created and delivered the world’s first luxury EV

Established a global retail footprint

Dedicated innovation and customization center

Full battery electric vehicle (BEV) platform for 2021

Partner alliances that accelerate growth

Strong private equity backing

T A N G I L B L E P R O G R E S S M O R E I M P O R T A N T T H A N W O R D S

A C H I E V E M E N T S

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T O D A Y

THE NEW 2020 KARMA REVERO GT

Faster, smarter, and even more stunning

T O M O R R O W

KARMA GT DESIGNED BY PININFARINA

The result of Karma’s partnership with the iconic Italian luxury design and engineering house

F U T U R E

KARMA SC1 VISION CONCEPT

A signpost to Karma’s future

K A R M A ’ S N E W D A W N

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2 0 2 0 K A R M A R E V E R OG T

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Our Core

Pure Karma

Beautiful Design

Advanced Technology

Faster, Smarter

Best of both worlds – a luxury EV with no range anxiety

K A R M A T O D A Y

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T R A N S F O R M I N G T H E W A Y I D E A S C O M E T O L I F E REQUIREMENTS IMPLEMENTATION

VEHICLE

COMPONENT

Improve “Requirements and Targets”

BIW/TB Modeling

Set Targets

Suspension Loads – Road Noise

Genset Mount Tuning

Drive Motor Mount Tuning

SYSTEM

T H E P E R F O R M A N C E D I G I T A L T W I N

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WHY LUXURY OWNERS

APPRECIATE ON -BOARD

ELECTRIC GENERATORS:

• WON’T WAIT TO

CHARGE

• DESIRE BEST OF BOTH

WORLDS

T H E L U X U R Y C O N T E X T

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• 80 MILES OF PURE ELECTRIC DRIV ING

• PLUS 280 MILES FROM AN

ON-BOARD GENERATOR

• WORRY FREE DRIV ING EXPERIENCE

BECAUSE REVERO CREATES ITS

OWN ELECTRIC ITY

• NO NEED TO PULL OVER AND

WAIT FOR A NEW CHARGE

• THE R IGHT TECHNOLOGY FOR

TODAY’S LUXURY OWNER

R E V E R O G T = E L E C T R I C V E H I C L E W I T H A NO N - B O A R D G E N E R A T O R

ADVANTAGES OF EV WITH ON-BOARD GENERATOR VS FULL BEV

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• O N E P L A T F O R M , S E V E R A L P R O D U C T S

• U N I T E D B Y K A R M A ’ S C A L I F O R N I A

D E S I G N D N A

• F U L L Y C U S T O M I Z A B L E

• L E V E R A G E S T H E E V O L V I N G N A T U R E

O F H O W P E O P L E U S E T H E I R C A R S

LONG-TERM FOUNDATION

SUSTAINABLE FUTURE

T H E R E ’ S M O R E K A R M A C O M I N G …

P R O J E C T E - K L I P S E

CALIFORNIA DESIGN HERITAGE TECHNOLOGY, PERFORMANCEAND CUSTOMIZATION

24 MONTHS MULTI -VEHICLE GLOBALPLATFORM - - FULL BEV

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W E L L - F U N D E D F U T U R E

S O L I D P R O D U C T P L A N

I N T E R S E C T I O N O F T E C H N O L O G Y A N D L U X U R Y

S T A T E - O F - T H E - A R T I N N O V A T I O N & C U S T O M I Z A T I O N

P A R T N E R S T O A C C E L E R A T E T E C H N O L O G Y & P R O D U C T

O P E N P L A T F O R M

K A R M A ’ S N E W D A W N H A S A R R I V E D .

S U M M A R Y

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K A R M A A U T O M O T I V E . C O M

C O N N E C T W I T H K A R M A

K A R M A N E W S R O O M . C O M

T H A N K Y O U