KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value...
Transcript of KARMA AUTOMOTIVE · KARMA AUTOMOTIVE • Luxury segment/niche volume • Grow Karma brand and value...
CENTER FOR AUTOMOTIVE
RESEARCH
2019 MANAGEMENT
BRIEFING SEMINARS
A U G U S T 7 , 2 0 1 9
KARMA AUTOMOTIVEBOB KRUSE, CHIEF TECHNOLOGY OFFICER
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LUXURY
HIGH-TECH
CUSTOMIZATION
TREATMENT
EXCLUSIVE DESIGN AND CRAFTSMANSHIP
INTUITIVE, INTEGRATED ADVANCED TECH
EVERY KARMA TO BE UNIQUE
OWNER EXPERIENCE, PERSONAL AND SPECIAL
C
H
K A R M A B R A N D E L E M E N T S | O U R F O U N D A T I O N
T
L
INVERTER
DYNO TEST FACIL ITY
REAR DRIVE MODULE
JOYSON
I N T E R N A L C A P A B I L I T I E S
A N D P A R T N E R C O L L A B O R A T I O N S
B E N E F I T :
A C C E L E R A T E S P R O D U C T A N D T E C H N O L O G Y D E V E L O P M E N T
G R O W T H O P P O R T U N I T I E S
BLACKBERRY QNX
PININFARINA
O P E N P L A T F O R M S T R A T E G Y
D I V E R S I F Y R E V E N U E S T R E A M S A N D C A P A B I L I T I E S
M A X I M I Z E P A R T N E R O P P O R T U N I T I E S
O P T I M I Z E O R G A N I Z A T I O N A L E F F I C I E N C Y
4 + 1 B U S I N E S S M O D E L
EVOLVE ADAPT SUSTAIN
NOT JUST AUTOMOTIVE, NOT JUST TECHNOLOGY
K A R M A A U T O M O T I V E
• Luxury segment/niche volume• Grow Karma brand and value• Introduce all-electric platform – Multiple vehicle variants• Develop premium brand for China.
K A R M A T E C H N O L O G Y
K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E R
• Production and Craftsmanship Hub to drive Karma sales• Contract manufacturing for other OEMs
K A R M A D E S I G N
K A R M A C A P I T A L
• Develop Technology for Karma vehicles• Licensing and market Karma IP• Engineering services for other OEMs/start-ups
• Complete in-house design to support unique Karma identify• Design services to other OEMs.• Consulting and Design Services
• Strategic investments in automotive technology companies• Lead fundraising and secure strategic and/or financial investor• Drive partnerships to sell/license Karma Technology and IP
THE KARMA GROUP
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• Growing list of 21 retail partners in the U.S., Canada, and select export markets
• China in 2021
W E T H I N K A N D W O R K G L O B A L L Y F R O M O U R C A L I F O R N I A H O M E
G L O B A L H E A D Q U A R T E R SI R V I N E , C A L I F O R N I A
D E T R O I T T E C H N I C A L C E N T E RD E T R O I T , M I C H I G A N
K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E RM O R E N O V A L L E Y , C A L I F O R N I A
K A R M A D E A L E R N E T W O R K
Engineering and Supply Chain Operations
K A R M A D E S I G N A N D E N G I N E E R I N G C E N T E RH A N G Z H O U , C H I N A
W A N X I A N GG R O U PH A N G Z H O U , C H I N APrimary Karma Group shareholder
K A R M A I N N O V A T I O N A N D C U S T O M I Z A T I O N C E N T E R
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$100M+ Investment
550,000 Sq. feet
Exclusive design and craftsmanship
Vehicles handcrafted and customized
M O R E N O V A L L E Y , C A L I F O R N I A
Unique space-frame aluminum build capable, and water-based, environmentally sensitive paint process
Home to new Customer Experience Center in late 2019
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Created and delivered the world’s first luxury EV
Established a global retail footprint
Dedicated innovation and customization center
Full battery electric vehicle (BEV) platform for 2021
Partner alliances that accelerate growth
Strong private equity backing
T A N G I L B L E P R O G R E S S M O R E I M P O R T A N T T H A N W O R D S
A C H I E V E M E N T S
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T O D A Y
THE NEW 2020 KARMA REVERO GT
Faster, smarter, and even more stunning
T O M O R R O W
KARMA GT DESIGNED BY PININFARINA
The result of Karma’s partnership with the iconic Italian luxury design and engineering house
F U T U R E
KARMA SC1 VISION CONCEPT
A signpost to Karma’s future
K A R M A ’ S N E W D A W N
2 0 2 0 K A R M A R E V E R OG T
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Our Core
Pure Karma
Beautiful Design
Advanced Technology
Faster, Smarter
Best of both worlds – a luxury EV with no range anxiety
K A R M A T O D A Y
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T R A N S F O R M I N G T H E W A Y I D E A S C O M E T O L I F E REQUIREMENTS IMPLEMENTATION
VEHICLE
COMPONENT
Improve “Requirements and Targets”
BIW/TB Modeling
Set Targets
Suspension Loads – Road Noise
Genset Mount Tuning
Drive Motor Mount Tuning
SYSTEM
T H E P E R F O R M A N C E D I G I T A L T W I N
WHY LUXURY OWNERS
APPRECIATE ON -BOARD
ELECTRIC GENERATORS:
• WON’T WAIT TO
CHARGE
• DESIRE BEST OF BOTH
WORLDS
T H E L U X U R Y C O N T E X T
• 80 MILES OF PURE ELECTRIC DRIV ING
• PLUS 280 MILES FROM AN
ON-BOARD GENERATOR
• WORRY FREE DRIV ING EXPERIENCE
BECAUSE REVERO CREATES ITS
OWN ELECTRIC ITY
• NO NEED TO PULL OVER AND
WAIT FOR A NEW CHARGE
• THE R IGHT TECHNOLOGY FOR
TODAY’S LUXURY OWNER
R E V E R O G T = E L E C T R I C V E H I C L E W I T H A NO N - B O A R D G E N E R A T O R
ADVANTAGES OF EV WITH ON-BOARD GENERATOR VS FULL BEV
• O N E P L A T F O R M , S E V E R A L P R O D U C T S
• U N I T E D B Y K A R M A ’ S C A L I F O R N I A
D E S I G N D N A
• F U L L Y C U S T O M I Z A B L E
• L E V E R A G E S T H E E V O L V I N G N A T U R E
O F H O W P E O P L E U S E T H E I R C A R S
LONG-TERM FOUNDATION
SUSTAINABLE FUTURE
T H E R E ’ S M O R E K A R M A C O M I N G …
P R O J E C T E - K L I P S E
CALIFORNIA DESIGN HERITAGE TECHNOLOGY, PERFORMANCEAND CUSTOMIZATION
24 MONTHS MULTI -VEHICLE GLOBALPLATFORM - - FULL BEV
W E L L - F U N D E D F U T U R E
S O L I D P R O D U C T P L A N
I N T E R S E C T I O N O F T E C H N O L O G Y A N D L U X U R Y
S T A T E - O F - T H E - A R T I N N O V A T I O N & C U S T O M I Z A T I O N
P A R T N E R S T O A C C E L E R A T E T E C H N O L O G Y & P R O D U C T
O P E N P L A T F O R M
K A R M A ’ S N E W D A W N H A S A R R I V E D .
S U M M A R Y
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K A R M A A U T O M O T I V E . C O M
C O N N E C T W I T H K A R M A
K A R M A N E W S R O O M . C O M
T H A N K Y O U