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A clear path to digital presence.

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REVOLUTIONTHE DIGITAL

REVOLUTIONMARKETINGMARKETING

&

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online

SEO

SEM

content

email

socialmedia

merchan-dising

advertising

sales

businessdev

customerservice

PR

fulfillment

YOURBUSINESS

YOURBUSINESS

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CONNECTIONis a

tool.

Social media

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SHARING

EVER BEFORE.

People are

more information than

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We now create as much information in two days as we did from the dawn of man through 2003.

- Eric Schmidt CEO of Google

@ Techonomy, 8/4/2010

“

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CURATINGLISTENING.

Today’s challenge lies in &

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SCIENCEEXPERIMENT

a simple

SOCIAL MEDIA

RELATIONSHIPMARKETING

only

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Emotional Bank Account

Emotional Bank Account

In order to make a withdrawal,you must first make a deposit.

CONNECTION

EXPERIENCE

EMOTION

CONNECTION

EXPERIENCE

EMOTION

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Relationships are built on:

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RELATIONSHIPS

STORIES.

Over time,

develop

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TRADITIONAL BUSINESSTRADITIONAL BUSINESS(The Old Town Model)

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STORE

clients

clients

clients

clients

clients

clientsclients

other store

Communities are

People experience. People talk.People share.People discuss.People recommend.People tell stories.

CONNECTEDCONNECTED.

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STORE

MARKETERSRUINED IT

Over time,

for everyone using...

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STORE A

STORE B $$

Market | Message | Medium

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+

+

ONE-WAYONE-WAY

FEW OPTIONSFEW OPTIONS

LARGE AUDIENCELARGE AUDIENCE

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ONE-AND-DONEMarketing Efforts: THEN

TIME >

BRA

ND

AW

ARE

NES

S >

$$ $$$$ $$

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MORE OPTIONS

SMALLER AUDIENCES

TWO-WAY

MORE OPTIONS

SMALLER AUDIENCES

TWO-WAYTODAY:

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ONE-AND-DONEMarketing Efforts: NOW

TIME >

BRA

ND

AW

ARE

NES

S >

$$ $$$$ $$

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11

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Information must be

RELEVANT.RELEVANT.

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LOCATELOCATEINTERACTINTERACT

&new customers

with the ones you already have?

So how can you

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C

Connection

Experience

Emotion

112233344556Conversion

Influence

Affinity

Relationships

Connection

Access

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“I use Twitter to listen.” - Gary Vaynerchuk

Public | Real-Time | Location-Based | Searchable

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Demographic | Curated | Connective | Relevant

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search.twitter.com google.com/places

foursquare.com/businessbiz.yelp.com

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QQ AA&