noah carter | noah@noahcarter.com | 631-897-4258

Welcome

• How Google Works• Basics of Search• Google Cheat Sheet• Advanced Search Tools

noah carter | noah@noahcarter.com | 631-897-4258

How Google Works

“Spiders” Crawl the Web to find matches with and add to Google’s massive databases

Google “PageRank” assigns each Web page a relevancy score

PageRank lists Results by: The frequency and location of keywords How long the Web page has existed # of Web pages that link to the page in

question

noah carter | noah@noahcarter.com | 631-897-4258

noah carter | noah@noahcarter.com | 631-897-4258

Google Search Basics

1. Choose multiple Search Terms

2. Searches not Case Sensitive3. Be Conversational – ask

questions4. For an exact phrase/term –

use “quotes”5. Use Google Operators…noah carter | noah@noahcarter.com | 631-897-4258

Google Search Basics

Demo – Basic Search

noah carter | noah@noahcarter.com | 631-897-4258

Google Cheat Sheet

noah carter | noah@noahcarter.com | 631-897-4258

Advanced Google Tools

noah carter | noah@noahcarter.com | 631-897-4258

1. Google Trends2. Google Alerts3. Google Book Search4. Google Page Creator5. Google Notebook6. Google Earth7. Google Sketchup

Advanced Google Search

noah carter | noah@noahcarter.com | 631-897-4258

Thank You

noah@noahcarter.com631-897-4258

noah carter | noah@noahcarter.com | 631-897-4258