Google Authorship Search Snippet: Evolution + Changes

Post on 08-May-2015

17.527 views 1 download

description

Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

Transcript of Google Authorship Search Snippet: Evolution + Changes

By Ann Smarty @seosmartyBrand Manager at Internet Marketing NinjasFounder of MyBlogGuest.comCo-founder of ViralContentBuzz.com

GOOGLE AUTHORSHIP:

SEARCH SNIPPETS

@seosmarty

THE EVOLUTION

@seosmarty

June 2011: FIRST EXPERIMENT WITH SELECTED AUTHORS.

AUTHOR PHOTO IS ON THE RIGHT

@seosmarty

October 2011: THE AUTHOR PHOTO IS MOVED TO THE LEFT;

CIRCLE COUNT, «ADD TO CIRCLES» AND «COMMENTS ON G+»

ARE ADDED TO THE SEARCH SNIPPET

@seosmarty

2012«MORE BY AUTHOR NAME» IS ADDED

«COMMENTS ON G+» IS REMOVED.

@seosmarty

April 2013: «MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR

AUTHOR NAME WILL SEND YOU TO THE SIMILAR RESULTS AS «MORE BY» USED TO).

@seosmarty

NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO

AND THE NAME LINK TO AUTHOR’S G+ PROFILE (The above screenshot is from google.co.uk)

@seosmarty

THE TYPES

@seosmarty

AUTHORSHIP RESULT + VIDEO RICH SNIPPET

@seosmarty

AUTHORSHIP RESULT + REVIEW RICH SNIPPET

@seosmarty

AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION

@seosmarty

2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE GETS A PICTURE!

(THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET)

@seosmarty

AUTHORSHIP RESULT WITH NO PHOTO(USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS

BEEN ONE OF THOSE 10-15% TO BE DROPPED)

@seosmarty

AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION(FIRST ANNOUNCED IN AUGUST 2013)

@seosmarty

OUTSIDE of GENERAL SEARCH

@seosmarty

AUTHORSHIP RESULTS IN GOOGLE NEWS (FIRST ANNOUNCED IN NOVEMBER 2011)

@seosmarty

AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS(FIRST ANNOUNCED OCTOBER 2013)

INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!)

@seosmarty

EXPERIMENTS(DEPRECATED)

@seosmarty

September 2012: GOOGLE EXPERIMENTS SHOWING «MORE BY» THE

SAME AUTHOR IF YOU CLICK BACK TO SEARCH RESULTS

@seosmarty

May 2013: GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF

FILES