Post on 21-Oct-2014
description
Google Analytics Training
January 2013
Shanelle Newton Clapham
Parachute Digital
What is Google Analytics?
• Free website tracking software from Google
• Google Analytics (GA) only gives you data specific to your website (site centric website analytics)
• How many visitors and where they come from (location)• How they find your website (traffic sources)• What content they like most• Track goals and conversions (eCommerce or enquiries)
Why I love Google Analytics
• Data is actual & in real time
• Make informed decisions so as not to miss opportunities/ suffer failure
• Testing and learning
• Plan for the future based on past results.
How GA can help YOU!
Agenda
• Who is visiting your website? AUDIENCE
• How do people find your website? TRAFFIC SOURCES
• What information do they want? CONTENT
• GOALS & CONVESRSIONS
• Reporting & Dashboards.
Audience
Who is visiting your website?
Where do they come from?
What device are they using?
Audience
• Who visits your website?
• What device are they using?
• How long do they spend?
• Have they been before?
• What website browser do they prefer?
Discussion Q & A
Traffic Sources
How did visitors find your website?
Which channel did they come from?
What channel is the most effective?
Traffic Sources
• How do people come to your website?
• Which traffic source is most effective?
• What are people typing into search engines to find UNSW Eng websites?
• How can you track UNSW Eng paid marketing campaigns?
Traffic Sources Q & A
Content
What content do your visitors like most?
How are they finding your content? (Keywords)
How long are visitors spending on your website?
Content
• What content is popular?
• What content are visitors searching for?
• Which landing pages bring in the most traffic?
• How responsive is your website?
• What do people click on?
Content Q & A
Goals & Conversions
What action are your visitors taking?
Are your business goals being met?
Which channels drive the best result?
How can we track this information?
Goals & Conversions
• Track specific actions & business goals
• Monitor sales transactions and revenue
• See where visitors/ customers drop off & optimise experience
• Know which products deliver the best sales.
Goals & Conversion Q & A
Reporting
Standard Reports
Custom Reports
Real Time Reporting
Benchmarking
Reporting
• Standard Reports• Campaign (UNSW Marketing
campaigns) reports• Advertising reports• Advanced reports• Primary & Secondary dimensions• Graphs/ pie charts etc• Timeframes• Exporting
• Real time Data
• Custom Reports.
Standard Reporting
So, do you think Google Analytics can help you?