Google Analytics Training

January 2013

Shanelle Newton Clapham

Parachute Digital

What is Google Analytics?

• Free website tracking software from Google

• Google Analytics (GA) only gives you data specific to your website (site centric website analytics)

• How many visitors and where they come from (location)• How they find your website (traffic sources)• What content they like most• Track goals and conversions (eCommerce or enquiries)

Why I love Google Analytics

• Data is actual & in real time

• Make informed decisions so as not to miss opportunities/ suffer failure

• Testing and learning

• Plan for the future based on past results.

How GA can help YOU!

Agenda

• Who is visiting your website? AUDIENCE

• How do people find your website? TRAFFIC SOURCES

• What information do they want? CONTENT

• GOALS & CONVESRSIONS

• Reporting & Dashboards.

Audience

Who is visiting your website?

Where do they come from?

What device are they using?

Audience

• Who visits your website?

• What device are they using?

• How long do they spend?

• Have they been before?

• What website browser do they prefer?

Discussion Q & A

Traffic Sources

How did visitors find your website?

Which channel did they come from?

What channel is the most effective?

Traffic Sources

• How do people come to your website?

• Which traffic source is most effective?

• What are people typing into search engines to find UNSW Eng websites?

• How can you track UNSW Eng paid marketing campaigns?

Traffic Sources Q & A

Content

What content do your visitors like most?

How are they finding your content? (Keywords)

How long are visitors spending on your website?

Content

• What content is popular?

• What content are visitors searching for?

• Which landing pages bring in the most traffic?

• How responsive is your website?

• What do people click on?

Content Q & A

Goals & Conversions

What action are your visitors taking?

Are your business goals being met?

Which channels drive the best result?

How can we track this information?

Goals & Conversions

• Track specific actions & business goals

• Monitor sales transactions and revenue

• See where visitors/ customers drop off & optimise experience

• Know which products deliver the best sales.

Goals & Conversion Q & A

Reporting

Standard Reports

Custom Reports

Real Time Reporting

Benchmarking

Reporting

• Standard Reports• Campaign (UNSW Marketing

campaigns) reports• Advertising reports• Advanced reports• Primary & Secondary dimensions• Graphs/ pie charts etc• Timeframes• Exporting

• Real time Data

• Custom Reports.

Standard Reporting

So, do you think Google Analytics can help you?