GOOGLE ANALYTICS

PRESENTER

• First job – Event manager for non-profit• Began working at Fortune 1000 company

in 1995o Accidentally started building websites

• Started own company in 1998o One woman show

KENDRA WRIGHT

President, Saffire Events

SAFFIRE CLIENTS

SAFFIRE ASSOCIATION PARTNERS

GOOGLE ANALYTICS

THIS IS THE NERDY PART

LOTS ABOUT YOUR AUDIENCE

WHERE THEY LIVE

WHAT SITES THEY CAME FROM

WHERE THEY GO ON YOUR SITE

4 IMPORTANT THINGS TO WATCH

• Low visits? Improve SEO or online marketing of your site

site visits

SITE VISITS

4 IMPORTANT THINGS TO WATCH

• High bounce rate? Improve your homepage

bounce rate

BOUNCE RATE

4 IMPORTANT THINGS TO WATCH

• Not enough action? Make your website more compelling (good rate: 2%)

actions/ conversion

rate

SETTING GOALS

SETTING GOALS

4 IMPORTANT THINGS TO WATCH

• Low time? Add interactivity and other “stickiness”

time on site

AVERAGE VISIT DURATION

AUTOMATING GOOGLE ANALYTICS

AUTOMATING GOOGLE ANALYTICS

FINAL THOUGHTS

Speaking at 3 pm in Registration Hallway(across from tradeshow)

Come by our Hollywood Happy Hour from 5:30-7 pm tonight in Suite 3298.

Leave us your business card, and we’ll send slides, enter you for a free flat screen TV and send you The Dirt.

Thank You!