Google analytics iafe 2012
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Transcript of Google analytics iafe 2012
![Page 1: Google analytics iafe 2012](https://reader035.fdocuments.in/reader035/viewer/2022062616/549f4441ac79594c768b49a0/html5/thumbnails/1.jpg)
GOOGLE ANALYTICS
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PRESENTER
• First job – Event manager for non-profit• Began working at Fortune 1000 company
in 1995o Accidentally started building websites
• Started own company in 1998o One woman show
KENDRA WRIGHT
President, Saffire Events
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SAFFIRE CLIENTS
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SAFFIRE ASSOCIATION PARTNERS
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GOOGLE ANALYTICS
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THIS IS THE NERDY PART
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LOTS ABOUT YOUR AUDIENCE
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WHERE THEY LIVE
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WHAT SITES THEY CAME FROM
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WHERE THEY GO ON YOUR SITE
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4 IMPORTANT THINGS TO WATCH
• Low visits? Improve SEO or online marketing of your site
site visits
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SITE VISITS
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4 IMPORTANT THINGS TO WATCH
• High bounce rate? Improve your homepage
bounce rate
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BOUNCE RATE
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4 IMPORTANT THINGS TO WATCH
• Not enough action? Make your website more compelling (good rate: 2%)
actions/ conversion
rate
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SETTING GOALS
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SETTING GOALS
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4 IMPORTANT THINGS TO WATCH
• Low time? Add interactivity and other “stickiness”
time on site
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AVERAGE VISIT DURATION
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AUTOMATING GOOGLE ANALYTICS
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AUTOMATING GOOGLE ANALYTICS
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FINAL THOUGHTS
Speaking at 3 pm in Registration Hallway(across from tradeshow)
Come by our Hollywood Happy Hour from 5:30-7 pm tonight in Suite 3298.
Leave us your business card, and we’ll send slides, enter you for a free flat screen TV and send you The Dirt.
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Thank You!