Redefine, Rediscover, Re-energize

Content Evaluation and Management Using Google Analytics

Amy E. Hays - IRL

Ben MacNeil - Virtual

Outline

• Existing analytic reports for Communities• Google Analytics• Finding your CoP Content• GA Tools to Enhance your Content

Strategy• Putting it all Together

MORE THAN 80% OF TRAFFIC TO EXTENSION.ORG COMES FROM OUTSIDE SOURCES

eXtension.org Analytic Reports 

http://pageanalytics.extension.org/

• Customized aggregated data for CoPs

GOGGLE ANALYTICS

..GOGGLING…..GOGGLED……..GOGGLFIED

First things First…

• In order to access eXtensions Google Analytic account you need to:–Join the WebAnalytics group in People–Ben will then add you to the permissions– http://www.extension.org/people/

communities/205

http://www.google.com/analytics/

TOOLS

TIME PERIOD

OPTIMIZE YOUR TIME – CREATE AN ADVANCED SEGMENT

DRAG “Page” to the “dimension or metric” area

Select “contains”

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Take Home Message

• Utilize analytics to look at past performance

• Go beyond visits• Look at keywords and top content• Look at referrals • Correlate to marketing and outreach• Use for future content development

Contacts

• How to Use Goggle Analytics

Ben MacNeill ben.macneill@extension.org

North Carolina State University

• How to Use Google Analytics for CoP Planning

Amy Haysahays@tamu.edu

Texas AgriLife Extension