Google analytics
description
Transcript of Google analytics
Redefine, Rediscover, Re-energize
Content Evaluation and Management Using Google Analytics
Amy E. Hays - IRL
Ben MacNeil - Virtual
Outline
• Existing analytic reports for Communities• Google Analytics• Finding your CoP Content• GA Tools to Enhance your Content
Strategy• Putting it all Together
MORE THAN 80% OF TRAFFIC TO EXTENSION.ORG COMES FROM OUTSIDE SOURCES
eXtension.org Analytic Reports
http://pageanalytics.extension.org/
• Customized aggregated data for CoPs
GOGGLE ANALYTICS
..GOGGLING…..GOGGLED……..GOGGLFIED
First things First…
• In order to access eXtensions Google Analytic account you need to:–Join the WebAnalytics group in People–Ben will then add you to the permissions– http://www.extension.org/people/
communities/205
http://www.google.com/analytics/
TOOLS
TIME PERIOD
OPTIMIZE YOUR TIME – CREATE AN ADVANCED SEGMENT
DRAG “Page” to the “dimension or metric” area
Select “contains”
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Take Home Message
• Utilize analytics to look at past performance
• Go beyond visits• Look at keywords and top content• Look at referrals • Correlate to marketing and outreach• Use for future content development
Contacts
• How to Use Goggle Analytics
Ben MacNeill [email protected]
North Carolina State University
• How to Use Google Analytics for CoP Planning
Texas AgriLife Extension