www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

March 27th, 2012

Google Analytics on STI International

http://www.sti2.org

www.sti-innsbruck.at

Overview

1. Short Introduction ( What is Google Analytics?)

2. Numbers , numbers , numbers ... and locations

3. Online demo

4. Google Analytics Customers

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www.sti-innsbruck.at

What is Google Analytics?

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• Is a free service offered by Google that generates detailed statistics about the visitors to a website.

• Users can officially add up to 50 site to an account

• Users which have sites with more than 5 million pageviewsper month have NO restrictions.

• Provides developer access through an API

• Offer activity stream integration through Analytics Social Data Hub

www.sti-innsbruck.at

Google Analytics –visits from 1.01.2011 -27.03.2012

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14,915 people visited the site

20,360 Visits

55,302 Pageviews

72.02%New Visitor

27.98%Returning Visitor

www.sti-innsbruck.at

Google Analytics – Pageviews

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www.sti-innsbruck.at

Google Analytics – visits from 1.01.2011 - 27.03.2012

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14,915 people visited the site

20,360 Visits55,302 Pageviews

72.02%New Visitor27.98%Returning Visitor

www.sti-innsbruck.at

Google Analytics – Pageviews

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www.sti-innsbruck.at

Google Analytics enterprise users

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Updated 30 April 2011

www.sti-innsbruck.at

Other possible tools

1. Open Web Analytics

2. Piwik

3. AWStats

4. Yahoo! Web Analytics

5. Twitalyzer

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Open source: Products:

1. Coremetrics(IBM)

2. Omniture(Adobe)

3. WebTrends

4. Optimizely

5. Compete

www.sti-innsbruck.at

References

• [1] Google Analytics: http://www.google.com/analytics/• [2] Analytics Social Data Hub:

http://www.google.com/analytics/developers/socialhub.html

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