Google analytics
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Transcript of Google analytics
www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
March 27th, 2012
Google Analytics on STI International
http://www.sti2.org
www.sti-innsbruck.at
Overview
1. Short Introduction ( What is Google Analytics?)
2. Numbers , numbers , numbers ... and locations
3. Online demo
4. Google Analytics Customers
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www.sti-innsbruck.at
What is Google Analytics?
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• Is a free service offered by Google that generates detailed statistics about the visitors to a website.
• Users can officially add up to 50 site to an account
• Users which have sites with more than 5 million pageviewsper month have NO restrictions.
• Provides developer access through an API
• Offer activity stream integration through Analytics Social Data Hub
www.sti-innsbruck.at
Google Analytics –visits from 1.01.2011 -27.03.2012
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14,915 people visited the site
20,360 Visits
55,302 Pageviews
72.02%New Visitor
27.98%Returning Visitor
www.sti-innsbruck.at
Google Analytics – Pageviews
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www.sti-innsbruck.at
Google Analytics – visits from 1.01.2011 - 27.03.2012
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14,915 people visited the site
20,360 Visits55,302 Pageviews
72.02%New Visitor27.98%Returning Visitor
www.sti-innsbruck.at
Google Analytics – Pageviews
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www.sti-innsbruck.at
Google Analytics enterprise users
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Updated 30 April 2011
www.sti-innsbruck.at
Other possible tools
1. Open Web Analytics
2. Piwik
3. AWStats
4. Yahoo! Web Analytics
5. Twitalyzer
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Open source: Products:
1. Coremetrics(IBM)
2. Omniture(Adobe)
3. WebTrends
4. Optimizely
5. Compete
www.sti-innsbruck.at
References
• [1] Google Analytics: http://www.google.com/analytics/• [2] Analytics Social Data Hub:
http://www.google.com/analytics/developers/socialhub.html
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