golfAsia 2014 on BT 1st August 2014, Friday

Your guide to Asia’s popular golf & spa destinations and more….

Outline

The Objective of this supplement aims to provide our readers a special feature on some of the best golf & spa facilities in the region including the latest in golf equipment, accessories, gear & accessories & fashion. We will also look at the best deals in golf & spa packages. And a examine what in store for golfers looking to invest in golf courses in Singapore.

The Business Times Readers Profile

Our readers are affluent, well-educated , well –travelled and has the propensity to spend

84%65,000 of readers

are PMEBs

57%University / Post

Graduate education

$12,018Household Income

vs. $5,179

35%

58,000

Dwelling type Bungalow / landed /

semi Ds

27% BT readers took Biz & Pleasure trips in

the past year (1st/busn/econ)

37,000Of BT readers owns and drive a car

Of BT readers has

kids

40%

Proposed Stories A. One trend story on golf in Asia

B. What’s the latest in

equipment & how to lower your scores

C. Membership has its rewards & privileges

D. Golf Membership term or full membership ?

E. Golf fashion

F. Nutrition & Protection

(A) Best Deals in Golf & Spa Destinations

Popular Golf Destinations in AsiaBT will do one key trend story on golf in Asia and feature some of the more popular golf courses in Asia. Best deals in Golf packages – which club and where & cost?

(B)What’s the latest in golf equipment Let’s Get

Started ! Equipment ?What do you need?Advertisers?

(C) Membership has it’s Rewards & privileges

Membership has itsrewards & privilegeswith these cardsPremium credit cardsthat offers “free golfgames . E.g. as shown

(D) Golf membership Term or Fullmembership PotentialAdvertisers ?Here are some ofthem as shown

(E) Golf Fashion Golf Fashion Some of youradvertisers areshown below

(F) Nutrition & Protection Nutrition &

Protection The truth about sunscreen / trainingaids / sun blocks /vitamins

Media Cost

Size The Business Times Black & white Spot Color Full Color

Full Page (33cm x 6cols) S$2,871 S$3,671 S$6,071

Junior Page (27cm x 4cols) S$1,566 S$2,366 S$4,766

Half Page (17cm x 6cols) S$1,479 S$2,279 S$4,679

Quarter Page (17cm x 3cols) S$739.50 S$1,539.50 S$3,939.50

Publications : The Business Times Date of Publication : 1st August 2014 (Friday) Format : Modular Sized advertisements Colour : black & white or spot or Full colour Booking & Copy Deadlines : 1st July, 2014(Tuesday) & 15th July, 2014 (Tuesday)

Note: prices quoted above are before 7% GST and before agency commission & master contract benefits & privileges Other acceptable ad sizes are also welcome

Special advertising platform Double page spread Sponsored advertorial

What’s this and how does Advertisers benefit from this ? (please see following slides)

Destination Focus (an example of a double page spread sponsored advertorial )

A special tie up with BT who will design, create & layout the page

Mandatory

A. Special Destination focus livery

B / C / D / E / FThe remaining boxes are pictures supplied by the advertisers for design & layout

G Company Name & Logo

A

C

B

D

E

F

G

Spa Focus (an example of a double page spread sponsored advertorial )

A special tie up with BT who will design, create & layout the page

Mandatory

A. Special Destination focus livery

B / C / D / E / FThe remaining boxes are pictures supplied by the advertisers for design & layout

G Company Name & Logo

A

B

C

D

E

F

G

Golf Equipment Special buy

A special tie up with BT who will design, create & layout the page

A

B

D

C

E

G

F

H

Mandatory

A. Special Destination focus livery

B / C / D / E / F / G

The remaining boxes are pictures supplied by the advertisers for design & layout

H Company Name & Logo

Special advertising Package Double page spread Sponsored advertorial

For Only S$12,000 / S$12,840 with GST includes copy and creative design as per samples shown (slide 13 – 15) (Normal cost is S$15,216 / S$16,281.12 with GST)

Booking Deadline: 20 June, 2014 (Friday) Advertorial Brief* Deadline: 27 June 2014 (Friday)

*Brief includes press releases, photos & logo (min. 300 dpi in resolution), etc.

Subject to maximum of 2 rounds of changes (text revision and photo replacement)

Braddell Road

For more information please contact us

Name: HP: +65 Email: xxxxx@sph.com.sgName : HP: +65 Email: xxxx@sph.com.sg

Thank You