Online fundraising workshop

Tel Aviv, Israel || July 3, 2012

Manmeet Mehta & Sonja Lehner, GlobalGiving

2

• Welcome and Introductions• About GlobalGiving

– Trends in giving– How does it work?

• Online fundraising for non-profit organizations– Trends in giving– Expanding networks and deepening donor relationships– Communications: Some best practices– Building an online fundraising strategy

• Break [10 mins]• Eric Goldberg, The Ariela Foundation• Joining GlobalGiving

– Why GlobalGiving? – Due Diligence – Global Open Challenge

Agenda

So, social media huh?

this isn’t the story

this is

technology doesn’t make us social

mostly true

human nature doesn’t change

human behavior does

it influences our behaviors

we build a personal brand

Source: David Armano

our social circles expand

Source: David Armano

relying on traditional institutions

Source: David Armano

relying on each other

You Your networks Source: David Armano

Who do you want to talk

to?

What are your goals?

What do you want to say?

How do you want to

communicate?

How do you know that you

have succeeded?

Spend time with your closest friends, and trust them to connect with their friends for you.

5-10 people

50-7

5 pe

ople

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

5 core staff

About 1600 people involved to get >50 donations in 1 month

Practical tool: LinkedIn Inmaps

[potential]

growth

• What are we saying to these networks?

• What is the best way to communicate these stories?

• What is the best way to engage and inspire to action?

This answers the ‘who’ question, but..

Awareness

Engagement

Donation

Working for engagement

tell a true story

That your audience can identify with

using powerful images

Things to talk about?

• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings

email donor fundraisers

social media offline events

website

Who do you want to talk

to?

What are your goals?

What do you want to say?

How do you want to

communicate?

How do you know that you

have succeeded?

GlobalGiving Last Week

•International donations•Corporate partnerships•Matching grants•Mobile giving campaigns •Marketing campaigns •Personalized Donor Management•New Donors•Fundraising and capacity building training•Credibility/Recognition•UK and US Charitable Status

GlobalGiving

community

members can access

Joining GlobalGiving

How to join GlobalGiving

Due Diligence process Open Challenge

Due Diligence – Key documents

• Certificate of Registration• Organizational Documents

• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

• To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people.

• Bonus grants: $18,000+

• GG community members can access benefits: www.globalgiving.org/non-profits/features-and-benefits/

• In the April 2012 Open Challenge, 330 organizations raised $739,000

Global Open Challenges

Caravan to Class• Founded 2010 in Sausalito, CA • Participated in the December 2011 Global

Open Challenge to secure a permanent spot on GlobalGiving

What they did• Every channel engaged • Made it fun. • Said “thank you” very frequently.

Identify. Communicate. Grow

•International donations•Corporate partnerships•Matching grants•Mobile giving campaigns •Marketing campaigns •Personalized Donor Management•New Donors•Fundraising and capacity building training•Credibility/Recognition•UK and US Charitable Status

GlobalGiving

community

members can

access….

Other Key Tactics

• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Start conversations, make friends• Don’t ask for money too soon• Have a timeline for your campaign• Create a sense of urgency

Calendar activity

Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by

Beth Kanter• How Charities are Finding the Good with Facebook

Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page

Thank You!

Manmeet MehtaSr. Program Manager

GlobalGiving Foundation001-202-232-5784

mmehta@globalgiving.org@manmeetmehta (twitter)

@globalgiving

Sonja LehnerProgram Associate

GlobalGiving Foundation001-202-232-5784

slehner@globalgiving.org@globalgiving (twitter)