© 2010 Sea Communications© 2010 Sea Communications

Welcome to GSJ South West

© 2010 Sea Communications

Friday (Pool Innovation Centre)

6:00pm Welcome & ice-breaker

6:30pm Global themes and achievements for the jam are presented.

6:30pm www.servicedesignsw.org is active for anyone living in the South West.

7:45pm Supper

9:00pm Set a challenge (based on need relevant to local area)

10:30pm Close (website still live)

© 2010 Sea Communications

Saturday (Pool Innovation Centre)

9:00am Arrival & breakfast

9:30pm Warm up (ice-breaker)

9:45am Diagnose // Understand the nature of the challenge in more depth.

9.45am Co-discover // Wider community research examining the local issue.

1:00pm Lunch (fend for yourself)

2:00pm Sharpening the brief

© 2010 Sea Communications

Saturday (Pool Innovation Centre)

2:45pm Break

3:00pm Co-design // generating new ideas and innovations.

5:00pm Supper

6.00pm Co-develop // developing the service prototype.

9:00pm Close

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Sunday (Jubilee Wharf)

9:00am Arrival & breakfast

9:30pm Document working prototype

1:00pm Lunch (fend for yourself)

2:00pm Legacy

3:00pm Close

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Ice-breaker

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What is service design?

Done to Do with

Traditionalapproach

Service design approach

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What is service design?

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© 2010 Sea Communications

What is service design?

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[ Why ]Is service design

important?

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Examples of service design

How do you encourage thousands of people living in a city to make more journeys without increasing congestion or pollution?

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Examples of service design

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Examples of service design

How do you encourage people to take the stairs instead of the escalator?

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Examples of service design

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Examples of service design

How do you help young people who’ve slipped through the net to have a career?

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Examples of service design

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Question

What did you notice about these three examples?

© 2010 Sea Communications

Question

What did you notice about these three examples?

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Defining the challenge (6:30pm – 9.00pm)

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QuestionSetting our challenge (9:00pm – 10.30pm)

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© 2010 Sea Communications© 2010 Sea Communications

Welcome to GSJ South West

© 2010 Sea Communications© 2010 Sea Communications

Ice-breaker

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Where are we in the service design process?

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© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challenge

© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionDiagnose // understand the nature of the challenge

© 2010 Sea Communications

© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionDiagnose // understand the nature of the challenge

© 2010 Sea Communications

© 2010 Sea Communications

Co-discover // examine the local issue

© 2010 Sea Communications

Co-discover // examine the local issue

© 2010 Sea Communications

Co-discover // examine the local issue

© 2010 Sea Communications

Co-discover // examine the local issue

© 2010 Sea Communications

Co-discover // examine the local issue

© 2010 Sea Communications

Diagnose // understand the nature of the challengeQuestionCo-discover // examine the local issue

© 2010 Sea Communications

© 2010 Sea Communications

Question

What did you notice about these three examples?

© 2010 Sea Communications

Sharpening the brief (2pm – 2.45pm)

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Sharpening the brief

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© 2010 Sea Communications

Co-design // generating new ideas & innovations

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Co-design // bullseye (activity 1)

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Co-design // role play (activity 2)

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1. No idea is a bad idea

2. No limiting factors at this stage

3. Think BIG!

4. Everyone’s voice and idea is equally valid

5. Withhold your judgement

6. Quantity not quality at this stage

7. Build on the ideas of others

Co-design Rules

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Changing Perspective

The year is 2040

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Changing Perspective

You are Richard Branson

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Changing Perspective

Your only resource is people

© 2010 Sea Communications© 2010 Sea Communications

Co-develop // develop the service prototype

© 2010 Sea Communications

© 2010 Sea Communications