Mobile Giving

3 ways to donate by cell phone

•Text to Give - $5 or $10 charged to cell phone bill

•Text to Pledge - a text message followed up by a collection call

•Follow a link to a web page and complete credit card info.

• 1% - 30% participation.

• Most appealing to 14-35 year olds.

• Live events tend to be the most successful• Especially when hosted by a celebrity

• $5 campaigns are more successful than $10 campaigns.

General Statistics

Mobile Trends

90% of Americans own a cell phone

We send 187 billion text messages every month

Why Text Donation?

Immediate and accessible

Interactive and engaging

Taps into a completely new donor base

How Text Donation WorksStep 1:Design a marketing campaign encouraging the donor to text your keyword to a short code.

How Text Donation Works

Step 2:

Donor texts the keyword to the short code. 

How Text Donation WorksStep 3:

Your donor receives a text asking

them to confirm their donation.

How Text Donation Works

Step 4:

Donor texts back 'YES'. 

How Text Donation Works

Step 5:

Donor receives a text

thanking them for their

donation.

How Text Donation WorksStep 6:

The $5 or $10 pledge is added to donor's phone bill!

Try it!

Text SACFOOD to 20222

Money FlowStep 1:Donor Pays cell phone bill.

Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.

Step 3: The Mobile Giving Foundation remits 100% to you.

 

Donation Amounts

• $5 or $10

• Donor may pledge about $30 to $50 a month (depending on the carrier)

• Each keyword is linked to either a $5 or a $10 amount

Qualifications

Must be a 501(c) 3 Non Profit for over one year

Must generate over 500k in annual revenue

Must file a 990 or be ECFA certified

•Give by Cell agreement

•Mobile Giving Foundation Application

•Supplemental Documents (990, IRS determination Letter, Articles of Incorporation, etc.)

•Takes about 2 weeks to get approved- potentially longer

Getting Started

Reporting

• Donor information collected• Cell number• Time and date of the donation• Carrier used• Content of the text messages

• You will have 24/7 access to a reporting site.

Contact Collection

Instruct your donor to enter text after the keyword

Can be used to collect name, email, feedback, or to track where a donation was made.

Text ‘SACFOOD’

and your email to donate $10

Marketing is everything!

Mobile Giving works…

….but only if you get the word out.

Ways to Solicit Text Donations• Live events• Social networking sites• Website• Newsletters • In reception areas • On business cards or programs• On radio, television or podcast

 

Capitalize on Impulse

Ensure that those who

want to donate can do

so immediately.

Give Donors a Reminder

Social Media Facebook

Social Media

Twitter

Red Sox Foundation

Website Example

QR Codes

Volunteer T-Shirts

Coasters

MASBIA Vehicle Wrap

The most successful campaigns are…

Personal

Goal-oriented

Clear

Specific

Motivating & Engaging

Live Calls to Action

Incentives

Sponsorship

Competitions

Media Based

• Radio

• TV

• Podcasts

Voting

Incorporates Mobile

Applications

Incorporates Mobile

Games

Emotion Evoking

Saving Promise

St John Fisher

College

Text2Pledge• Donors can pledge any amount without the $5 or $10 limit

• Our system captures your donor’s pledge and phone number

• Someone on your staff contacts the donors to process all pledge transactions

• Give by Cell provides in-depth reporting statistics to track all pledges

Pledge2Screen• Visualize donors’ pledges real-

time• Everyone can track to see how

close you are to reaching your fundraising goal

• Once donors have sent a text, their name will appear next to their pledge

Pledge2Screen Interface

Want More Mobile?

• Give by Cell is a division of Guide by Cell, Inc.www.guidebycell.com

• Largest provider of mobile solutions to cultural organizations around the world

• Provide: text message, smart phone, and audio marketing solutions

Contact Information

Camille Blomgren

camille@givebycell.com

(415) 615-0150