Girls Aloud – JumpMusic Video Analysis

The music video has been intertwined with clips from the film and shot in the same setting to make is appear as if

Girls Aloud are in Love Actually.

The record label demands lots of close-ups of the band, which are seen throughout the

video.

The lyrics Girls Aloud are singing are visually illustrated by a clip from Love Actually where a character jumps from a step

on the line “Jump for my love!”

Voyeuristic and objective shots of the girls bodies produce the voyeuristic male response

Clips of the film and footage of the Girls Aloud music video intwertwined