Post on 14-Aug-2015
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Agenda
Project Background Video Lifecycle Project Objective and Overall Approach Hosting Approach and Recommendations Management Approach and Recommendations Distribution Approach and Recommendations Measurements of Effectiveness (MOEs) Risks Analysis Vendors Analysis, Cost, Phasing Recommendations
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Project Team
Member Name Primary Role Secondary Role
Project Manager Documentation
Hosting Analysis Documentation/Asst. PjM
Distribution Analysis Documentation
Hosting Analysis Documentation
Management Analysis Documentation
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Description of Project
Web-based video is a powerful information sharing and instruction tool that Goodwill would like incorporate into learning strategy.
Goodwill creates content (video) but does not have a strategy to host, manage, and distribute to their 165 organizations.
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Project Scope
Research strategies for hosting video content (cloud vs. internal)
Evaluate market space for best practices with methods of video management (sharing, tagging, video lifespan)
Identify and evaluate distribution strategies for video content (mobile, web, apps)
Present findings to Sponsor with suggestions
The total cost of ownership, installation, and implementation is out of scope for the purpose of this project.
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Video Lifecycle
Upload Videos
Organize
Authenticate Users
Approve
Organize Manage
Expire
Store
Deliver
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Distribute
Manage
HostGather requirements
Identify capabilities
Make recommendation
s
Analyze solutions
Project Methodology
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Distribute
Manage
HostGather requirements
Identify capabilities
Make recommendation
s
Analyze solutions
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Video Hosting Analysis
Service that provides accessibility to inexpensive storage.
Distribute
Manage
Host
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Video Hosting Analysis Objectives and Approach
Provide recommendations on video platform hosting Sponsor requirements Vendor capabilities Industry Standards Cost considerations
Collaborate with internal teams Share research findings Identify where research efforts intersect
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Video Hosting AnalysisRequirements
Provide the capability to host externally Provide the capability to be scalable Provide the capability to be easily recoverable Provide secure, reliable services Provide the capability to have business
management vehicles (SLA's, metrics, etc.) in place to drive business decisions
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Video Management Analysis
Video management is a set of standards and governance applied to content organization.
Distribute
Manage
Host
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Video Management Analysis Objectives and Approach
Gather criteria Research functionality Investigate management and administrative
aspects of the system. Explore content governance Choose the criteria of vendor selection
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Video Management AnalysisRequirements
Provide the capability to support educational strategy
Provide the capability to flag for internal or external use
Provide the capability to be operated by technical and
non-technical staff
Provide the capability to map against the policies and
standards of GII
Provide the capability to increase the efficiency of the
digital library
Provide the capability to minimize IT involvement in
managing content
Provide the capability to provide management level
reporting
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Video Distribution Analysis
Delivery of content on multiple channels to multiple platforms.
Distribute
Manage
Host
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Video Distribution AnalysisObjectives and Approach
Analyze various cloud solutions Research targeted distribution strategy Define different access formats
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Video Distribution Analysis Requirements
Provide the capability to deliver on-demand videos Provide the capability to categorize content Provide the capability to analyze usage Provide the ability to support different platforms Provide the capability to transcribe videos Provide the capability to split videos into smaller
segments Provide the ability to edit the videos Provide the capability to alert users of new content Provide the capability to integrate with social media
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Distribute
Manage
HostGather requirements
Identify capabilities
Make recommendation
s
Analyze solutions
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Trade Study – Discovery Process
Objectives
Brainstorming
Processes
Quantify
Requirements
Trade-Offs
Brightcove
Oculu
Youtube
Screencast
Brainshark
Audioeye
Market SpaceEvaluation Method
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Vendor Requirements Analysis
Requirements Brightcove Oculu Screencast
Low Cost Scalable Externally Hosted Governance Workflow User Friendly Interface Usage Reporting Content Categorization Multiple Platform Support
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Vendor Analysis Meets most capability requirements Adheres to low cost model Highly scalable Minimal management Flexible Service Agreements
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Requirements – Quality vs Cost
Many content owners are now encoding their videos at 750Kbps or higher, as HD video begins to pick up momentum
No clear consensus on
what quality will attract
highest number of views Best acquired through
analytics
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Vendor Analysis Summary
• Single source vs. multiple source options• Flexible customer input models• Niche market with many possibilitiesProviders• Low entry/exit options• Scalable cost modelsCost• Minimal Goodwill resource utilization• Minimal overhead on IT departmentResource
s
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Distribute
Manage
HostGather requirements
Identify capabilities
Make recommendation
s
Analyze solutions
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Implementation Risks and Mitigation
Risk Probability Severity Mitigation
Hosting
Cost Management Scalable service agreements
Data Control Defined processes
Management
Users not finding information they need
Searching standards
Content Quality Quality assurance
Distribution
Missing Targets Targeted distribution
Erroneous interaction goalRelevant videos, no redundancy
L
M
M
M
M
M
M
M
L
L
H
H
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Measurements of Effectiveness
MOE’s
B
E
C
D
ACover 70% of the targeted
audience in the first 6 months
Maintaining cost projection with a ±10% against contents growth in 3 months
terms
Increase (internal/external)
engagement to reach 85% after
12 months
Reaching 90% satisfaction rate in
9 months
Enhance employees knowledge in hands
on tasks by 50% after 6 months
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Recommendation
Exploration Validation Operations
Organizational
Opportunities
Market
Research
Organizational
Requirements
Technical
Specifications
Maintenance
System
Selection
Development &
Testing
Support
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Phase I – Verify Solution (3 months)
Exploration
Low Cost Great “starting” tool Evaluate your processes Evaluate the tool Gauge interest and value
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Validation
Cost model Usage model C-Suite feedback User Feedback “Go vs. No Go”
Phase II – Deploy & Refine (12 months)
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Operations
Strategy Increase Scope Expand / retract Grow based on
value added services
Adapt, change, grow.
Phase III – Operations (12 months-beyond)
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Distribute
Manage
HostGather requirements
Identify capabilities
Make recommendation
s
Analyze solutions
Summary