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Goodwill Video Platform Strategy

Final Report

December 8, 2011

Team:

Sponsor:

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Agenda

Project Background Video Lifecycle Project Objective and Overall Approach Hosting Approach and Recommendations Management Approach and Recommendations Distribution Approach and Recommendations Measurements of Effectiveness (MOEs) Risks Analysis Vendors Analysis, Cost, Phasing Recommendations

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Project Team

Member Name Primary Role Secondary Role

Project Manager Documentation

Hosting Analysis Documentation/Asst. PjM

Distribution Analysis Documentation

Hosting Analysis Documentation

Management Analysis Documentation

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Description of Project

Web-based video is a powerful information sharing and instruction tool that Goodwill would like incorporate into learning strategy.

Goodwill creates content (video) but does not have a strategy to host, manage, and distribute to their 165 organizations.

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Project Scope

Research strategies for hosting video content (cloud vs. internal)

Evaluate market space for best practices with methods of video management (sharing, tagging, video lifespan)

Identify and evaluate distribution strategies for video content (mobile, web, apps)

Present findings to Sponsor with suggestions

The total cost of ownership, installation, and implementation is out of scope for the purpose of this project.

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Video Lifecycle

Upload Videos

Organize

Authenticate Users

Approve

Organize Manage

Expire

Store

Deliver

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Distribute

Manage

HostGather requirements

Identify capabilities

Make recommendation

s

Analyze solutions

Project Methodology

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Video Platform Elements

Distribute

Manage

Host

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Distribute

Manage

HostGather requirements

Identify capabilities

Make recommendation

s

Analyze solutions

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Video Hosting Analysis

Service that provides accessibility to inexpensive storage.

Distribute

Manage

Host

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Video Hosting Analysis Objectives and Approach

Provide recommendations on video platform hosting Sponsor requirements Vendor capabilities Industry Standards Cost considerations

Collaborate with internal teams Share research findings Identify where research efforts intersect

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Video Hosting AnalysisRequirements

Provide the capability to host externally Provide the capability to be scalable Provide the capability to be easily recoverable Provide secure, reliable services Provide the capability to have business

management vehicles (SLA's, metrics, etc.) in place to drive business decisions

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Video Management Analysis

Video management is a set of standards and governance applied to content organization.

Distribute

Manage

Host

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Video Management Analysis Objectives and Approach

Gather criteria Research functionality Investigate management and administrative

aspects of the system. Explore content governance Choose the criteria of vendor selection

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Video Management AnalysisRequirements

Provide the capability to support educational strategy

Provide the capability to flag for internal or external use

Provide the capability to be operated by technical and

non-technical staff

Provide the capability to map against the policies and

standards of GII

Provide the capability to increase the efficiency of the

digital library

Provide the capability to minimize IT involvement in

managing content

Provide the capability to provide management level

reporting

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Video Distribution Analysis

Delivery of content on multiple channels to multiple platforms.

Distribute

Manage

Host

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Video Distribution AnalysisObjectives and Approach

Analyze various cloud solutions Research targeted distribution strategy Define different access formats

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Video Distribution Analysis Requirements

Provide the capability to deliver on-demand videos Provide the capability to categorize content Provide the capability to analyze usage Provide the ability to support different platforms Provide the capability to transcribe videos Provide the capability to split videos into smaller

segments Provide the ability to edit the videos Provide the capability to alert users of new content Provide the capability to integrate with social media

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Distribute

Manage

HostGather requirements

Identify capabilities

Make recommendation

s

Analyze solutions

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Trade Study – Discovery Process

Objectives

Brainstorming

Processes

Quantify

Requirements

Trade-Offs

Brightcove

Oculu

Youtube

Screencast

Brainshark

Audioeye

Market SpaceEvaluation Method

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Vendor Requirements Analysis

Requirements Brightcove Oculu Screencast

Low Cost Scalable Externally Hosted Governance Workflow User Friendly Interface Usage Reporting Content Categorization Multiple Platform Support

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Vendor Analysis Meets most capability requirements Adheres to low cost model Highly scalable Minimal management Flexible Service Agreements

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Requirements – Quality vs Cost

Many content owners are now encoding their videos at 750Kbps or higher, as HD video begins to pick up momentum

No clear consensus on

what quality will attract

highest number of views Best acquired through

analytics

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Vendor Analysis Summary

• Single source vs. multiple source options• Flexible customer input models• Niche market with many possibilitiesProviders• Low entry/exit options• Scalable cost modelsCost• Minimal Goodwill resource utilization• Minimal overhead on IT departmentResource

s

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Distribute

Manage

HostGather requirements

Identify capabilities

Make recommendation

s

Analyze solutions

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Implementation Risks and Mitigation

Risk Probability Severity Mitigation

Hosting

Cost Management Scalable service agreements

Data Control Defined processes

Management

Users not finding information they need

Searching standards

Content Quality Quality assurance

Distribution

Missing Targets Targeted distribution

Erroneous interaction goalRelevant videos, no redundancy

L

M

M

M

M

M

M

M

L

L

H

H

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Measurements of Effectiveness

MOE’s

B

E

C

D

ACover 70% of the targeted

audience in the first 6 months

Maintaining cost projection with a ±10% against contents growth in 3 months

terms

Increase (internal/external)

engagement to reach 85% after

12 months

Reaching 90% satisfaction rate in

9 months

Enhance employees knowledge in hands

on tasks by 50% after 6 months

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Recommendation

Exploration Validation Operations

Organizational

Opportunities

Market

Research

Organizational

Requirements

Technical

Specifications

Maintenance

System

Selection

Development &

Testing

Support

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Phase I – Verify Solution (3 months)

Exploration

Low Cost Great “starting” tool Evaluate your processes Evaluate the tool Gauge interest and value

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Validation

Cost model Usage model C-Suite feedback User Feedback “Go vs. No Go”

Phase II – Deploy & Refine (12 months)

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Operations

Strategy Increase Scope Expand / retract Grow based on

value added services

Adapt, change, grow.

Phase III – Operations (12 months-beyond)

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Distribute

Manage

HostGather requirements

Identify capabilities

Make recommendation

s

Analyze solutions

Summary

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Video for Thought

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Q&A