Post on 25-Jan-2017
www.internetmarketingnaturally.com
Getting your local business found
online
Yvette MindelInternet Marketing Naturally
Helping you make sense of the online world
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Why does it matter?• Search engine results are based on user’s location (or IP address)• Everyone is using mobile….• Local businesses need to do local SEO
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An example of a local search
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Five elements of local SEO you need to master
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1. Tell Google• Create and claim a local profile on Google• Google My Business www.google.com/business• Google + • Fill in as much as possible images,content, category• Verify it
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2. Get your citations sorted
•Any mention online of yourName Address Phone number NAP• Make them consistent• Keep a track of them (see www.internetmarketingnaturally.com/local-seo/)
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3. Make your content local• Put in your local address (in the footer)• Have local pages• Tips for local pages:• SEO techniques - urls, titles, meta descriptions, keywords • Add local customer testimonials and case studies• Photos and videos (with local tagged)• Talk about the area
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4. Links• Linking internally to local pages• Outbound links to local business / charities / local associations• Get local links back to your site
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5. Get Reviews• Google + reviews• Other review sites• Encourage your customers to leave reviews – not easy
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More information?• Visit http://www.internetmarketingnaturally.com/local-business-online/
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• Keep it local