Get Found Local Services Presentation
-
Upload
terry-mickelson -
Category
Business
-
view
199 -
download
1
description
Transcript of Get Found Local Services Presentation
Today's Internet
Marketing
Attracting new customers is the life-line
for any business
NEW CUSTOMERS
Getting your satisfied customers to keep coming
back is critical and less expensive
REPEAT CUSTOMERS
Getting your existing customers to spend more money with
your company creates stronger sales funnels
CUSTOMERS SPEND MOREGetting your existing
customers to refer more people to your business
creates effortless longevity
CUSTOMERS REFER MORE
4 IMPORTANT Focus Points for Businesses
TechnologyMarketing Costs Competitors
MAJOR Obstacles…
Website Design
A PROFITABLE Website Can Grow Your Local Business
1: Navigate to
Get a Feel for Your Company
2:Read Helpful
Content 3:View Products &
Services Offerings
4:Opt-in for Free Information or
Discounts
5:Social Media Interaction
(share, like, follow)6:
Contact or Visit You
7:Make a
Purchase!
8:Refer Others to Your Company
or Website
Website Visitor Action Cycle
Consumer Website Action Cycle
Profitable Website Strategy
Reason #1
Reason #2
Reason #3
STRATEGY
Fast-Loading
Strong Call-to-Action
Pleasing to the Eye
Lead Opt-in
Social Integratio
n
HelpfulContent
Mobile Website Overview
The Importance of The Importance of Having a Having a
Mobile-Friendly Website Mobile-Friendly Website for Your Local Businessfor Your Local Business
What are the Features?
Also…
Tap-to-Call Prominent
Contact Details Product and/or
Service Information
Limited Videos, Photos, and Images
Pertinent Information that On-the-Go Consumers Need
Map and Social Media Integration
Thumb-Friendly and Easy to Navigate
Loads Quickly
Why Google+ Local Can Grow Your Local Business
Google+ Local
What Does it Involve?
Optimize Your Profile
Claim & Complete Your
Profile 100%
Add Company
Details
Ask Customers for Reviews
Monitor Reviews
Add Great Content
Benefits of Google+ Local
Main Benefit:It Helps Your Business Get More Search
Engine Exposure
Goes hand-in-hand with search engine optimizationIt’s integrated with Google Maps to help visitors find youProvides your visitors with the pertinent information they need about your business
Local SEO
Get Found in the Search Engines with an Optimized Company Website
Reason #1
Reason #2
Reason #3
STRATEGY
LocalKeywords
LocalAddress
Local Phone
Number
On-PageOptimizatio
n
Off-PageOptimizatio
n
RelevantContent
Profitable Local SEO Strategy
Online Reputation Marketing
The Importance of Marketing Your Company’s Online Reputation
Benefits of a Good Online Reputation
Easily Retain Existing Customers
Easier to Get New Customers
Easier to Establish New Business Partnerships
Continuous Growth in Sales and Profits
What Does it Involve?
Monitoring
Publishing Content
PositiveCustomer Reviews
CustomerService
Customer Engagemen
t
Your Online
Reputation
17
Social Media OverviewSocial Media OverviewBoost Sales by SOCIALIZING
with Your Local Target Audience
Benefits of Social Media
Main Benefit:It Builds Customer Loyalty
Consistent Customer Engagement Ability to Stay Connected Direct Access to Make Special Offers Automatic Brand-Building & Exposure
Video Marketing
Importance of Adding Online Videos to Your Marketing Mix
Main Benefit:
Videos Capture and Hold Attention
Benefits of Video Marketing
People like to watch videos more than reading text
Videos are proven to boost conversion rates
People stay on websites longer when there are videos
Reason #1
Reason #2
Reason #3
STRATEGY
Tutorials ProductDemos
SalesVideos
YouTubeOptimized
For Ranking
On-Going
Video Marketing Strategies
480-626-4807Www.getfoundlocal.com