Getting to Know Social Media

Who are Arnoldi McPherson?

The Social Media Revolution

The Social Media Revolution - VideoView the video online at - http://socialnomics.net/video/

Social Media Revolution Updates

• Facebook – As of February 2010 – 400 million users– Canada has 13.5 million users

• Twitter– The question Twitter asks is now “What’s

Happening?– 105 million registered Users

Social Media Revolution Updates

• Mobile– 91 % of the people with mobile phones are using

them to socialize compared to 79% of desktop users

• People are talking you NEED to be there.– A survey in November 2009 found that a business

can loose 30 customers for each negative comment on Facebook, Twitter and YouTube.

We need to turn the bullhorn around.

Main goal for all our clients is to connect and engage their customers, clients and members.

It’s about relationships.

Why Social Media?

• In the past conversation access points were limited to things like Discussion Groups, Guestbooks and Message Boards.

• Social media makes it possible for businesses and organizations to engage with people in open and instant conversations.

Consumers expect you to LISTEN.

Photo Credit - magicorangerocks

YOU are the best advocate, salesperson and champion of your business or organization.

The Conversation Prism by Brian Solishttp://www.briansolis.com/2008/08/introducing-conversation-prism/

How your online presence is changing from elliance.comDonut Marketing - http://electronic-engagement.elliance.com/index.php/2009/11/05/donut-marketing/

The Tools

We’re going to focus on the “Big 5”

1. Social Networking - Facebook2. Blogging3. Micro-blogging - Twitter4. Photo – Flickr & Video Sharing – YouTube5. Geo Location – Gowalla & Foursquare

It’s all about connecting with your FANS

Photo credit – s.yume

Adult Home of "Lincoln's Little Correspndent”

The Conversation Prism by Brian Solishttp://www.briansolis.com/2008/08/introducing-conversation-prism/

Remember YOU are the best advocate, salesperson and champion of your business or organization.

Photo credit – Chris Owens

The second best advocate is a happy, enthusiastic, passionate customer, supporter or member.

Photo credit - richkidsunite

Thank you.Any Questions?