Getting started with social media
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Getting to Know Social Media
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15-Sep-2014 -
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From our Getting Started with Social Media seminar for the St.Catharines Enterprise Centre, Downtown Business Association and St.Catharines and Area Arts Council. Photo credits coming
Transcript of Getting started with social media
Getting to Know Social Media
Who are Arnoldi McPherson?
The Social Media Revolution
The Social Media Revolution - VideoView the video online at - http://socialnomics.net/video/
Social Media Revolution Updates
• Facebook – As of February 2010 – 400 million users– Canada has 13.5 million users
• Twitter– The question Twitter asks is now “What’s
Happening?– 105 million registered Users
Social Media Revolution Updates
• Mobile– 91 % of the people with mobile phones are using
them to socialize compared to 79% of desktop users
• People are talking you NEED to be there.– A survey in November 2009 found that a business
can loose 30 customers for each negative comment on Facebook, Twitter and YouTube.
We need to turn the bullhorn around.
Main goal for all our clients is to connect and engage their customers, clients and members.
It’s about relationships.
Why Social Media?
• In the past conversation access points were limited to things like Discussion Groups, Guestbooks and Message Boards.
• Social media makes it possible for businesses and organizations to engage with people in open and instant conversations.
Consumers expect you to LISTEN.
Photo Credit - magicorangerocks
YOU are the best advocate, salesperson and champion of your business or organization.
The Conversation Prism by Brian Solishttp://www.briansolis.com/2008/08/introducing-conversation-prism/
How your online presence is changing from elliance.comDonut Marketing - http://electronic-engagement.elliance.com/index.php/2009/11/05/donut-marketing/
The Tools
We’re going to focus on the “Big 5”
1. Social Networking - Facebook2. Blogging3. Micro-blogging - Twitter4. Photo – Flickr & Video Sharing – YouTube5. Geo Location – Gowalla & Foursquare
It’s all about connecting with your FANS
Photo credit – s.yume
Adult Home of "Lincoln's Little Correspndent”
The Conversation Prism by Brian Solishttp://www.briansolis.com/2008/08/introducing-conversation-prism/
Remember YOU are the best advocate, salesperson and champion of your business or organization.
Photo credit – Chris Owens
The second best advocate is a happy, enthusiastic, passionate customer, supporter or member.
Photo credit - richkidsunite
Thank you.Any Questions?
