Getting Started with LinkedIn 0714

GETTING STARTED WITH

LINKEDINAn Essential Part of Today’s Job Search

Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC

Welcome …

Today’s agenda• Introductions• Why LinkedIn & How It Works• Getting Around LinkedIn• Creating Your Account• Building Your Profile• A Word About Connections• Next Steps

Introductions• Name• What you do• What you’re looking for• Your LinkedIn “status”

Your Profile• A digital profile• A marketing tool• A snapshot of what

you’ve done• A way for you to

connect with people who can help

• A search-friendly home on the web

Your Network• People you know, and

people who can help• A way for you to find

out more about the people you’ve worked with

• A pool of professionals who can vouch for you

The People You Know

+ the People They Know

It’s Out There

Why Social Matters

Use or plan to use social mediato support recruiting this year

Jobvite recruiter survey, 2013

Tops with Recruiters

94%65%

94%65%55%

Hired a candidate identifiedor introduced through social media

78%Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC

So, Let’s Get Started

If You Have an Account …

… and if You Don’t

If You’re Employed …

If You’re “Looking” …

“Skip This Step”

“Skip”

“Send a Confirmation Email”

They’ll Try Again …

And Again

Confirm Your Email

Helpful Tips• Your LinkedIn account is tied to your email• Your account has a “first” and “last” name

– Middle names attach to your first• Your LinkedIn profile is always “public”• You can update, change or delete all of it at

any time

www.linkedin.com

Caution!

Adding a Backup Email

Comment Box

Activity Feed

People You May Know

Now … On To You!

Remember the DifferenceHome Page Profile Page

The Professional Profile• Your online calling card• A quick view of your professional history

– Positions, education, groups, awards• “Business casual” content

– Full sentences, in first-or third-person– Easy to read, without a lot of bullets– More like a cover letter than a resume

• A way to “sell” yourself

What Makes a Good Profile?

A Good Headline & Photo

A Well-Crafted Summary

A Comprehensive History

Relevant Skills (Endorsements)

2 Views of Your ProfileView Profile (What Others See)

2 Views of Your ProfileView Profile (What Others See) Edit Profile (What You See)

“In-line” Editing

Prove It

Profile Basics• Your professional name

– Consider middle initials, etc.– First Name (previous name), Last Name– Nicknames, when necessary

• Your photo (really)– Professional attire, with a “clean” background– Helps people remember you– Makes you more visible in search

Pictures Matter

Add a Photo

AddingExperience

Add a Position (Edit Profile)

3 Requirements for a Job

Be Thorough

Experience Guidelines• Like your resume, but not as formal• Include good, compelling descriptions,

particularly for recent jobs• Go back at least 10-15 years, depending on

circumstance• Break up “long jobs” when you can• List all work that is relevant

– Older jobs have less detail – unless they’re important for other reasons

Experience

Why Include Past Jobs• Shows breadth of your experience• Increases your connections• Helps past workers identify you• Improves your visibility in search

HeadlinesSummaries+

Headlines & Summary• Your overall positioning and pitch

Headlines & Summaries• They define your brand

– Who you are, what you do, and what you want• The biggest search value• Headlines appear in LinkedIn & web results• Look at what your colleagues are doing• Use keywords for your industry & goals

Think About Search• Keywords are important, but don’t overdo it

– Make sure it’s easy to read• Headlines & Summaries have top priority

– All your content counts – as well as the number of connections you have and how active you are

• Search your keywords to see where you (and your competitors) appear

• Pay attention to search stats on home page

A Word AboutConnections

1st Degree Connections

Connection Requests

Two-Way Connecting• Some people will invite you to connect• You’ll get an email from LinkedIn, and a

message on LinkedIn• You can accept or ignore• Only accept the ones you know

– These people are your support network– You can “remove connection” at any time

The Best Connections• People you’ve worked with• People you’ve worked for• People you went to school with• People you’ve done business with

– Clients, vendors, customers• People you want to do business with• They open doors

Questions?

Next Steps• Continue working on your profile• Add your photo• Fill out your experience, education• Finesse your headline and summary

– Think about telling your “story”• Register for Mastering LinkedIn, Part 1

Mastering LinkedInPart 1• Creating search- and

recruiter-friendly content• Names & Photos• Work History• Headlines & Summaries• The Job-Search Job

Part 2• Connection Requests• Introductions• Recommendations• Endorsements• Groups

LinkedIn Group• Kevin’s Classes, a free networking & best

practices group for people who have taken my classes

• Search LinkedIn group’s for “Kevin’s Classes”, and click “Join Group”

Thank You & Good Luck• Kevin@KSRyanGroup.com• twitter @KevinSRyan• linkedin.com/in/KevinSRyan

• Please remember to SIGN OUT of your LinkedIn account

New LinkedIn eBook

Get it at

ksryangroup.com/ebook

Getting Started with LinkedIn 0714

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