Getting Started with LinkedIn 0714

GETTING STARTED WITH

LINKEDINAn Essential Part of Today’s Job Search

Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC

Welcome …


Today’s agenda• Introductions• Why LinkedIn & How It Works• Getting Around LinkedIn• Creating Your Account• Building Your Profile• A Word About Connections• Next Steps


Introductions• Name• What you do• What you’re looking for• Your LinkedIn “status”


Your Profile• A digital profile• A marketing tool• A snapshot of what

you’ve done• A way for you to

connect with people who can help

• A search-friendly home on the web


Your Network• People you know, and

people who can help• A way for you to find

out more about the people you’ve worked with

• A pool of professionals who can vouch for you


The People You Know


1st

+ the People They Know


2nd

+ the People They Know


3rd

It’s Out There


Why Social Matters


Use or plan to use social mediato support recruiting this year

Jobvite recruiter survey, 2013

94%


Tops with Recruiters


94%




94%65%




94%65%55%

Hired a candidate identifiedor introduced through social media


78%Getting Started with LinkedIn | July 2014 | ©KSRyan Group LLC


So, Let’s Get Started

If You Have an Account …


… and if You Don’t


If You’re Employed …


If You’re “Looking” …


“Skip This Step”


“Skip”


“Send a Confirmation Email”


They’ll Try Again …


And Again


Confirm Your Email


Helpful Tips• Your LinkedIn account is tied to your email• Your account has a “first” and “last” name

– Middle names attach to your first• Your LinkedIn profile is always “public”• You can update, change or delete all of it at

any time


www.linkedin.com


Caution!


Caution!


✗

Adding a Backup Email


Comment Box


Pulse


Activity Feed


People You May Know


Now … On To You!


Remember the DifferenceHome Page Profile Page


The Professional Profile• Your online calling card• A quick view of your professional history

– Positions, education, groups, awards• “Business casual” content

– Full sentences, in first-or third-person– Easy to read, without a lot of bullets– More like a cover letter than a resume

• A way to “sell” yourself


What Makes a Good Profile?


A Good Headline & Photo


A Well-Crafted Summary


A Comprehensive History


Relevant Skills (Endorsements)


2 Views of Your ProfileView Profile (What Others See)


2 Views of Your ProfileView Profile (What Others See) Edit Profile (What You See)


“In-line” Editing


Prove It


Profile Basics• Your professional name

– Consider middle initials, etc.– First Name (previous name), Last Name– Nicknames, when necessary

• Your photo (really)– Professional attire, with a “clean” background– Helps people remember you– Makes you more visible in search


Pictures Matter


Add a Photo



AddingExperience

Add a Position (Edit Profile)


3 Requirements for a Job


Be Thorough


Experience Guidelines• Like your resume, but not as formal• Include good, compelling descriptions,

particularly for recent jobs• Go back at least 10-15 years, depending on

circumstance• Break up “long jobs” when you can• List all work that is relevant

– Older jobs have less detail – unless they’re important for other reasons


Experience


Why Include Past Jobs• Shows breadth of your experience• Increases your connections• Helps past workers identify you• Improves your visibility in search



HeadlinesSummaries+

Headlines & Summary• Your overall positioning and pitch


Headlines & Summaries• They define your brand

– Who you are, what you do, and what you want• The biggest search value• Headlines appear in LinkedIn & web results• Look at what your colleagues are doing• Use keywords for your industry & goals


Think About Search• Keywords are important, but don’t overdo it

– Make sure it’s easy to read• Headlines & Summaries have top priority

– All your content counts – as well as the number of connections you have and how active you are

• Search your keywords to see where you (and your competitors) appear

• Pay attention to search stats on home page



A Word AboutConnections

1st Degree Connections


1st

Connection Requests


Two-Way Connecting• Some people will invite you to connect• You’ll get an email from LinkedIn, and a

message on LinkedIn• You can accept or ignore• Only accept the ones you know

– These people are your support network– You can “remove connection” at any time


The Best Connections• People you’ve worked with• People you’ve worked for• People you went to school with• People you’ve done business with

– Clients, vendors, customers• People you want to do business with• They open doors


Questions?


Next Steps• Continue working on your profile• Add your photo• Fill out your experience, education• Finesse your headline and summary

– Think about telling your “story”• Register for Mastering LinkedIn, Part 1


Mastering LinkedInPart 1• Creating search- and

recruiter-friendly content• Names & Photos• Work History• Headlines & Summaries• The Job-Search Job

Part 2• Connection Requests• Introductions• Recommendations• Endorsements• Groups


LinkedIn Group• Kevin’s Classes, a free networking & best

practices group for people who have taken my classes

• Search LinkedIn group’s for “Kevin’s Classes”, and click “Join Group”


Thank You & Good Luck• [email protected]• twitter @KevinSRyan• linkedin.com/in/KevinSRyan

• Please remember to SIGN OUT of your LinkedIn account


New LinkedIn eBook


Get it at

ksryangroup.com/ebook

Getting Started with LinkedIn 0714

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Transcript of Getting Started with LinkedIn 0714