Get the Most From Your Software Licenses with CA Software Asset Management

Pre-Con Education: Get the Most From Your Software Licenses with CA Technologies Software Asset Management

Kim Rasmussen

IT Service Management

CA Technologies

Senior Principal Architect

DO5X101E

@CAWorld

#CAWorld

The content provided in this CA World 2015 presentation is intended for informational purposes only and does not form any type of

warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.

For Informational Purposes Only

Terms of this Presentation

Abstract

Learn some of the critical underpinnings of software asset management from CA experts. Best practices and tips will be highlighted with emphasis on optimizing licenses via software asset management solutions from CA Technologies.

Kim Rasmussen

CA Technologies

Senior Principle Architect

Agenda

QUICK INTRO TO ITAM AND CA SOFTWARE ASSET MANAGER (CA SAM)

OPTIMIZATION IN ACTION

LICENSE OPTIMIZATION

OPTIMIZATION PREREQUISITES

CA SAM OPTIMIZATION & SIMULATION MODULE

DEMAND OPTIMIZATION

Quick Intro to ITAM and CA SAM

What is Asset Management?IT Asset Management (ITAM) is the management and reconciliation of the physical, financial and contractual life-cycle attributes of IT assets (hardware and software) to enable the delivery of cost-efficient, timely business knowledge to better manage and control the business and operational aspects of IT.

CA IT Asset Manager r14.1 (CA ITAM) - A Complete Solution

CA Asset Portfolio Management (CA APM)

Hardware Focus

- Lifecycle Management

- Contract Management

- Vendor Management

- Financial Management

- Hardware Reconciliation

CA Software Asset Manager (CA SAM)

Software Focus

- Lifecycle and Contract Management

- Vendor and Financial Management

All inclusive Master Catalog

License-centric methodology

Efficient metric engine

100% Web-based solution

Software Asset Management Capabilities with CA SAM

Software Asset Management Challenges

No standards on purchase data1

Volumes of discovery data2

Not all licenses created equal3

Dynamic data, constant change4

There is no Silver Bullet5

■ Fines/penalties■ Public relations■ Unplanned expenses

Out of Compliance 6

■ Money could be used to fund other key projects ■ Additional Maintenance monies coming from

already tight budgets

Over Purchases7

CA SAMDefine Compliance

■ Processor Value Unit (PVU)■ Client Access License (CAL)■ Core Based

COMPLEX LICENSE

■ Multi Use License■ Multi Version License■ Downgrade Rights■ Downgrade Path

LICENSE VARIANTS

■ Buy One, Install One

SIMPLE LICENSE

CA SAMThe Master Catalog

■ Updated Monthly

■ 150 Manufacturers

■ 1,600 Product Families

■ 24,000 Products

■ 185,000 Mfr SKU’s

■ Thousands of signatures

■ And Growing

The Master Catalog is the Core

Licenses ■ Manufacturer SKU Recognition

■ Supplements License Data for compliance calculations

Software ■ Product Recognition Rules

■ Demand Calculations

Core to CA SAM is the Master Catalog, which augments Purchase and Discovery data.

The “Product” – A Central Element

Manufacturer

Product Family

Product

Product Use Rights

Articles

Licenses

Signatures

Raw Data

PurchaseRecognition

CA SAM Optimization & Simulation Module (Optimization Module)

Optimization

Optimization is understanding, in a dynamic environment, your

software usage at any given moment and deploying the best

license option.

Definition

Optimization: Then

Optimization – In use since 2002– Desktop-centric approach: consequent utilization

of product use rights (entitlements)– Out-of-the-box reports to illustrate the

achieved cost optimization/savings

Realms of Optimization– Downgrade rights– Parallel use rights– Secondary copy rights– Product bundles, suites

Early Forms of Optimization

License Optimization

The Optimization Module: Optimization NowDemand- vs. License Optimization

Demand Optimization

The Optimization Module: Optimization Now

One-click cost optimization: – Immediately compare all different license models available from the

given publisher

– Simulate changes in the infrastructure and their effect on licensing

Support strategic decision-making now and long-term

Minimize demand for licenses long-term– Evaluate which license model best fits the current and future

infrastructure as well as data center architectures

Demand Optimization

Preferred Applications– Adobe ColdFusion

– IBM PVU/RVU/UVU

– Microsoft SQL Server

– Microsoft Windows Server

– Oracle DB NUP/CPU/UPU

– SAP User Types

– Generic metrics like CPU, Consumption, Concurrent

Demand Optimization

License Optimization

The Optimization Module: Optimization NowDemand- vs. License Optimization

Demand Optimization

Fictitious license metric STD: license each installation

DC: license all installations (CPU-based)

2 versions for each edition (e.g. 2008 and 2012)

Downgrade rights from 2012 to 2008

Topologies– 3 clusters with different hardware properties

License Optimization: Scenario

Demand and License OptimizationLicense Optimization: Scenario

STD1 STD1

product price licensesSTD1 200 20STD2 300 30DC1 2,000 0DC2 3,000 1

(downgrade: DC2DC1, STD2STD1)

STD1 STD1

Demand and License OptimizationLicense Optimization: Scenario

STD1 STD1

product demand license single DG overall valueSTD1 27 20 -7 7 0 0 STD2 0 30 30 -7 23 6,900 DC1 2 0 -2 1 -1 -2,000 DC2 0 1 1 -1 0 0

Demand and License Optimization

product demand license single DG overall valueSTD1 27 20 -7 7 0 0 STD2 0 30 30 -7 23 6,900 DC1 2 0 -2 1 -1 -2,000 DC2 0 1 1 -1 0 0

License Optimization: Scenario

STD1 STD1

product demand license single DG overall valueSTD1 52 20 -32 30 -2 -400 STD2 0 30 30 -30 0 0 DC1 0 0 0 0 0 0 DC2 0 1 1 0 1 3,000

Analysis of existing licenses and their compatibility with the current operational environment

Enables the most efficient use of your existing contract and license inventory

Immediate savings - purchase only the best fitting and most cost-effective licenses

Minimize license costs long-term– Renegotiate Enterprise Agreements for more optimal licensing

– Strategic costs = costs that are incurred to change the current licensing to a more optimal model and achieve future savings

Adjust maintenance agreements for additional savings

A New Era of License Optimization

The Optimization Module

Determine most cost-effective licensing option taking all factors into account:– Demand: Current and future operational environment

– License consumption: Existing licenses and contracts

Future-focused approach: Must consider changing and new metrics, for desktop and server / data center environments

Active-strategic-component of decision-making: for enterprise architecture design, IT contract and procurement planning, and portfolio management

Benefits at a Glance

The Optimization ModuleOptimization of Demand and Licenses

Optimization Prerequisites

Metric Engines - OverviewGeneric vs. Vendor specific

Subset of available of Metric Engines

Generic Vendor specific

Metric Engines - Overview

The actual calculation – Controlled by License Metrics

– Linked to Products via License Metrics

Metric Engines - Hints

A hint directs the Effective Demand calculation– Hint can change the License metric

parameter for one device or topology

– Within the same Metric Engine

Defined on the Central node in a Topology– Physical device

– Cluster

Directing the Metric Engine Calculation

Prerequisites for OptimizationTopology data

Prerequisites for OptimizationFull Asset details

CPU Sockets

Installed CPUs

PCU Cores

CPU Frequency

CPU Type

Location

Organization

Prerequisites for OptimizationProduct and Metric Specific Discovery Data

Prerequisites for OptimizationPricing and/or Payments

Prerequisites for OptimizationData Quality

Why Optimization Radically Changes the Perspective on SAM

Why Optimization Radically ChangesThe Perspective on SAM

Compliance Optimization

Reactive

Management

Active-strategic-

management of the software

and hardware portfolio

Cost Factor Value Proposition

Optimization in Action

Demo ScenarioMicrosoft Windows Server

Demand Optimization– Look at Data Quality

Run Demand Optimization

– Notice we are missing

Reference Prices

– Notice there are Topology

Warnings

Run Price Assistance

– Assign Prices

– Rerun Demand Optimization

License Optimization– Find the most optimal License

– Select the right match

– Rerun Compliance

Demand and License Optimization

Optimization

CA SAM - Optimization

CA SAM - Compliance

Additional Optimization Features

Cost Savings

Looking at data optimization – Parallel

– Secondary

– Suite

– Downgrade Rights

License Cost of Installations

Compare current license price with average price.– Note not all lines are in the Optimization screens

Basis for restructuring the installations/topologies

Results

Knowing what you own and use is the first step of full Software Asset Management, but Optimizing the cost of operations is one of the main goals of implementing a Software Asset Management practice.

The CA SAM Optimization Module helps you get an overview and better optimize your Software spendings.

SummaryCA SAM Optimization

Recommended Sessions

SESSION # TITLE DATE/TIME

DO5X165SFirst Horizon National Corporation Succeeds at Software

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11/18/15 at 3:00 pm

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DO5X169S 10 steps to help accelerate your SAM efforts11/18/15 at 4:30 pm

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DO5X161S Save a Million Dollars in 15 Minutes with Software Asset

Management (and Not Go to Jail)

11/19/15 at 2:00 pm

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DO5X168S Software Asset Management—The Tough Stuff11/19/15 at 4:30 pm

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Must-See Demos

Software Asset Management

CA Software Asset Manager (CA SAM)

Theater 5

Unified Self-service

CA Service Management

Theater 5

Asset Management

CA IT Asset Manager

Theater 5

Software License Optimization

CA SAM Optimization & Simulation

Theater 5

Follow On Conversations At…

Smart Bar

CA Software Asset Manager

Theater 5

Smart Bar

CA SAM Optimization & Simulation Module

Theater 5

For More Information

To learn more, please visit:

http://cainc.to/Nv2VOe

CA World ’15

Get the Most From Your Software Licenses with CA Software Asset Management

Technology

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