Get Sexy With API’sHow to BOOST your productivity with SEOTools

Shinhee SonSEO Specialist

Rasmussen College

Search Snippets #4 – Sexy Web Analytics for Search

• Graduated from Emory University in Atlanta, GA in 2010• First SEO gig at an agency in St. Paul• SEO Specialist at Rasmussen College

Driving Action > Capturing Data

Find purpose

You lose…

Automation = Wingman

1. Check the boxes of four advanced segments

2. Wait for the progress bar 3. Memorize the four values of the metric

you want4. Alt-tab to spreadsheet and fill in the cells 5. Alt-tab back to GA and uncheck the

segments 5 x (60/4) = 75 Steps75 x 3 = 225 Steps

1. Copy + paste the formula into top cell

2. Drag the fill handle3. While waiting for processing to

finish, work on other tasks

Old Process = 225 Steps

W/ SEOTools = 9 STEPS

Unstoppable

Where do I start?• Find the unique GA ID for each segment

you’re pulling data for• Check– Exclude headers in results– Formula

Date Range

Unique Segment GA ID

Original

Revised

Press F4

Absolute Reference [$B$3]

Mixed Reference [$B3] or [B$3]

DRAG DROP & LOCK IT

1. SAVE YOUR FORMULAS

2. Copy & Paste Special Values

Get your groove on

Resources + Tools• SeoTools for Excel• Straight to Google Analytics

• Amazing SEO Tools for Excel• Awesome Examples of How to Use SeoTool

s for Excel

Blog Posts

Shinhee Son@shinheesonshinhee.son@rasmussen.edu

Search Snippets #4