API Possibilities

LinkedIn APIs … what are they?

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LinkedIn Data

APIs

Mobile Sites & Apps

Desktop Sites & Apps Profile

Newsfeed

Company

Groups

LinkedIn data …

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Profile

Newsfeed

Company

Groups

• Name • Job Title • Company

• Industry • Location • Experience • Education • Groups

Joined

…

• Company Name

• Company Size • Industry

• Products & Services

• Followers • Company

Updates …

• Status Updates

• Authors • Likes • Shares • Follows

• Comments …

• Group Name • Discussions • Authors • Likes

• Shares • Follows • Comments

…

Complete list at http://developer.linkedin.com/documents/profile-fields

Combining with other data …

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LinkedIn data

Hilton data

Google Maps data

Personalise and amplify …

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Allow access to

LinkedIn profile

Personalised app

Share Refer

Connection list

Message to selected

connections

Status update to

1st connections

Profile data

Ad, InMail,

Status update

Things you can do …

Basic Plugins

Profile Analyzer

Advisor Finder

Product Promoter

Event Promoter

Content Amplifier

Connection Map

Exchange App

Many more …

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Basic Plugins …

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http://developer.linkedin.com/plugins

Profile Analyzer …

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Objective

User Journey Sign In with LinkedIn (on IE

Homepage)

Answer 3 questions

See personalized suggestions

on ideal Masters degree

Share with network and

contact IE reps via pre-

populated form

Increase brand and product

awareness via useful tool

The IE Master Finder www.ie.edu/business-school

Solution Provide potential students with

personalized degree

suggestions

ES

Advisor Finder …

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Objective

User Journey Sign In with LinkedIn (on

Ameriprise Find An Advisor

page)

See personalized list of

financial advisors in network

(and see how user is

connected to them)

Easily connect with advisors

and share tool with network

Tap LinkedIn connections to

make advisor referrals

Find an Advisor www.ameripriseadvisors.com

Solution Enable prospective clients to

tap their LinkedIn network to

find an Ameriprise financial

advisor

US

Product Promoter …

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Objectives Promote the Note II in an

engaging way to professionals

in 7 markets

Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com

Solution API-based competition

microsite showcasing Note II

features in 5 languages and

optimised across desktop,

tablet, mobile

EMEA & APAC

User Journey Landing page with 5 key

Note II features, vote tally,

and comments

Vote/comment on favourite

feature, best comments win

devices (5 per market)

Share via LinkedIn and other

social channels

Event Promoter …

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Objective

User Journey Register for live event via

LinkedIn Sign In

Invite connections to

event, share event with

connections, comment

during event

Contact Dell via pre-

populated contact form

Promote live event and

generate leads

Dell Innovation Live Event www.dellinnovation.com/fr

Solution Enable members to easily

register for, participate in,

and share a live event

FR

Content Amplifier …

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Objectives

User Journey View specially created

data-based leisure

content

Sign in with LinkedIn for

higher relevance

Easily share content with 1st

connections

Reach CMOs in an

innovative way (via data-

driven leisure content)

Amazing Data www.lesclesdelavaleur.fr

Solution Content hub to publish and

promote leisure content

specially created around

data hooks from IBM

FR

Performance …

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• KPIs are tracked and reported via real-time online dashboard

• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.

Next Steps …

LinkedIn APIs are NOT for commercial use

For commercial use, only 2 options:

1. Get an Exception for your creative agency

2. Engage one of our Certified Partners (CDP)

These options come with legal clearance,

higher limits, direct support (and involve a

commercial agreement with LinkedIn)

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Learn more …

Visit developer.linkedin.com

Contact us at:

marketing.linkedin.com/contact

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