Heather DoeringAceInTheHoleBranding.com

GET NOTICED!3 Simple Strategies

That, my friends, is

the question…

Who are YOU???

AceI

nThe

Hole

Bran

ding

.com

Technology has transformed how consumers make

purchasing decisions

AceI

nThe

Hole

Bran

ding

.com

AceI

nThe

Hole

Bran

ding

.com

Differentiation is KEY to being found

• Google is a verb• Being AWESOME is

not enough!• You MUST set

yourself apart • Here’s how…

Be a Mission, Not a Title

To Stand

Out… #1

AceI

nThe

Hole

Bran

ding

.com

Strategy

Turn Your Title Into A…

AceI

nThe

Hole

Bran

ding

.com

Mission!

Create Your Mission

Compare

Differentiate

Connect

AceI

nThe

Hole

Bran

ding

.com

Compare “I’m a real estate agent,” with “I provide Millennials with the tools they need to purchase their perfect starter home.”

Missions make you different from those who share a title

Get your mission into the hands of your prospects!

Social Selling Ac

eInT

heHo

leBr

andi

ng.c

om

#2Embrace

“Social selling is the practice of using social media to interact directly with your prospects and leads by offering them valuable, thoughtful content to answer questions and meet needs until they are ready to buy”

Heather Doering

WHY Embrace It?

AceI

nThe

Hole

Bran

ding

.com

• Enables you to connect with ideal prospects in the right places

• Is integral across all demographics• Is a conduit for connecting and building

relationships with people who WANT what you offer

• Available on demand – consumers can access you 24/7/365

AceI

nThe

Hole

Bran

ding

.comWIIFY?

Social Selling….What’s In It For YOU?

Inexpensive –

often FREE!

Builds

relationships

Keeps you front

of mind

Builds credibility

Establishes expertise

Connects you to prospects where THEY hang out

Create Your Signature Brand

HUH???

#3

AceI

nThe

Hole

Bran

ding

.com

Your Stellar

Signature Brand

Addresses the

“W” Questions

The

• Why do I need a Signature Brand?

AceI

nThe

Hole

Bran

ding

.com

Sets you apart from corporate branding

Develops unique identity that transitions with you

The WHO

Whom are you Targeting?

Identify your top 2 – 3 ideal niche markets

Clearly define their demographics, goals, needs,

and challenges

Solve their issues and challenges!

Matter?

Why Does

AceI

nThe

Hole

Bran

ding

.com

Allows you to send clear, customized, focused messages to ideal prospects

Provides information on WHERE they hang out and HOW to meet their needs

Provides insight into WHICH social media platforms they frequent

Can determine WHAT types of information resonates with the niche

Can identify WHICH formats best fit the niche

The WHAT

• What differentiates you from everyone

else who does what you do?

• What issues/problems/challenges face

your niche market?

• What’s the solution to their

struggle(s), and how will you position

yourself to be that solution?

AceI

nThe

Hole

Bran

ding

.com

The WHERE

Are You In the Mix?

AceI

nThe

Hole

Bran

ding

.com

Where online does your niche market hang out?

Social

Media

Tidbits…

.

It’s all about THEM!

AceI

nThe

Hole

Bran

ding

.com

• 80/20 Rule – It’s all about THEM, not YOU!!

• Generic content builds followers• Understand rules of engagement for each

social media platform• Use common license images• Be consistent• Interact • Provide value NO MATTER WHAT!• AND…

Establish Expert Status

AceI

nThe

Hole

Bran

ding

.com

Be CredibleBe Impactful

Be Memorable

Expert IdeasBlogging and guest blogging

Commenting and interacting with others’ postsSharing great articles

ListsVideos

WebinarsWorkshops

Speaking engagementsEmail

Newsletters or ezines

The

WHE

NAwareness

StageBroad content that educates

Consideration Stage

Answer specific questions

DecisionStage

You’re the SOLUTION!

AceI

nThe

Hole

Bran

ding

.com

When should you interface with your niche, and what should you talk about?

It all d

epends on which

stage of th

e Buyer’s Journey

they’re in

The HOW

• Research the “W” questions• Create the Plan to draw in

your niche• Implement the Plan

AceI

nThe

Hole

Bran

ding

.com

How do I create my Signature Brand?

Now What???Be as happy as her!

It’s all about YOU!Free Build Your Brand Consultation

Schedule your session:http://ow.ly/XvuWG

AceI

nThe

Hole

Bran

ding

.com

Heather Doering

Ace in the Hole BrandingHeather@AceInTheHoleBranding.com

Ignite your business, and Kick Ace!

AceI

nThe

Hole

Bran

ding

.com