Get Noticed!
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Heather Doering AceInTheHoleBranding.com GET NOTICED! 3 Simple Strategies
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Transcript of Get Noticed!
Heather DoeringAceInTheHoleBranding.com
GET NOTICED!3 Simple Strategies
That, my friends, is
the question…
Who are YOU???
AceI
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Technology has transformed how consumers make
purchasing decisions
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AceI
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Differentiation is KEY to being found
• Google is a verb• Being AWESOME is
not enough!• You MUST set
yourself apart • Here’s how…
Be a Mission, Not a Title
To Stand
Out… #1
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Strategy
Turn Your Title Into A…
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Mission!
Create Your Mission
Compare
Differentiate
Connect
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Compare “I’m a real estate agent,” with “I provide Millennials with the tools they need to purchase their perfect starter home.”
Missions make you different from those who share a title
Get your mission into the hands of your prospects!
Social Selling Ac
eInT
heHo
leBr
andi
ng.c
om
#2Embrace
“Social selling is the practice of using social media to interact directly with your prospects and leads by offering them valuable, thoughtful content to answer questions and meet needs until they are ready to buy”
Heather Doering
WHY Embrace It?
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• Enables you to connect with ideal prospects in the right places
• Is integral across all demographics• Is a conduit for connecting and building
relationships with people who WANT what you offer
• Available on demand – consumers can access you 24/7/365
AceI
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Social Selling….What’s In It For YOU?
Inexpensive –
often FREE!
Builds
relationships
Keeps you front
of mind
Builds credibility
Establishes expertise
Connects you to prospects where THEY hang out
Create Your Signature Brand
HUH???
#3
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Your Stellar
Signature Brand
Addresses the
“W” Questions
The
• Why do I need a Signature Brand?
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Sets you apart from corporate branding
Develops unique identity that transitions with you
The WHO
Whom are you Targeting?
Identify your top 2 – 3 ideal niche markets
Clearly define their demographics, goals, needs,
and challenges
Solve their issues and challenges!
Matter?
Why Does
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Allows you to send clear, customized, focused messages to ideal prospects
Provides information on WHERE they hang out and HOW to meet their needs
Provides insight into WHICH social media platforms they frequent
Can determine WHAT types of information resonates with the niche
Can identify WHICH formats best fit the niche
The WHAT
• What differentiates you from everyone
else who does what you do?
• What issues/problems/challenges face
your niche market?
• What’s the solution to their
struggle(s), and how will you position
yourself to be that solution?
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The WHERE
Are You In the Mix?
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Where online does your niche market hang out?
Social
Media
Tidbits…
.
It’s all about THEM!
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• 80/20 Rule – It’s all about THEM, not YOU!!
• Generic content builds followers• Understand rules of engagement for each
social media platform• Use common license images• Be consistent• Interact • Provide value NO MATTER WHAT!• AND…
Establish Expert Status
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Be CredibleBe Impactful
Be Memorable
Expert IdeasBlogging and guest blogging
Commenting and interacting with others’ postsSharing great articles
ListsVideos
WebinarsWorkshops
Speaking engagementsEmail
Newsletters or ezines
The
WHE
NAwareness
StageBroad content that educates
Consideration Stage
Answer specific questions
DecisionStage
You’re the SOLUTION!
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When should you interface with your niche, and what should you talk about?
It all d
epends on which
stage of th
e Buyer’s Journey
they’re in
The HOW
• Research the “W” questions• Create the Plan to draw in
your niche• Implement the Plan
AceI
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How do I create my Signature Brand?
Now What???Be as happy as her!
It’s all about YOU!Free Build Your Brand Consultation
Schedule your session:http://ow.ly/XvuWG
AceI
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Heather Doering
Ace in the Hole [email protected]
Ignite your business, and Kick Ace!
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