Post on 21-Feb-2017
LinkedIn Marketing Mistakes
How to Avoid Missing Great Marketing Opportunities on
The Biggest Social Marketing Trap of All... How YOU Can Avoid It AND Profit Big Time!
Discover how you can cash in big with this lesser known social network while your competitors are still rubbing the sleep out of their eyes!
Click here to grab your copy!
Page 2 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with any other rights.
LEGAL DISCLAIMER: This ebook is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s express permission. The publisher retains full copyrights to this ebook.
The author has made every reasonable effort to be as accurate and complete as possible in the creation of this ebook and to ensure that the information provided is free from errors, however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional.
The purpose of this ebook is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this ebook.
Any product, website, and company names mentioned in this report are the trademarks or copyright property of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website and company names sponsor, endorse or approve this product.
COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this ebook may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product / service mentioned in this ebook. However the author/publisher/reseller disclaims any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services
This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher.
Page 3 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Table of Contents
Introduction ......................................................................... 4
Mistake #1: Unfocused Profile ............................................ 6
Mistake #2: Unoptimized Profile ......................................... 8
Mistake #3: Not Using LinkedIn’s Applications & Features 10
Mistake #4: No Recommendations ................................... 12
Mistake #5: Assuming People Will Just Come to You ........ 13
Mistake #6: Not Joining the Right Groups ......................... 15
Mistake #7: Not Creating Your Own LinkedIn Group ......... 16
Mistake #8: Not Capturing Contact Information ............... 18
Conclusion ......................................................................... 19
Page 4 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Introduction LinkedIn is easily one of the most overlooked of the social networking
sites for effective online marketing. Yet, if you get it right, it could also
be one of the most lucrative.
You see, LinkedIn really does have the power to help you promote your
business to the right people. It helps to increase awareness of your
brand, and gets word out about your products and services.
So many marketers make crucial marketing mistakes when using
LinkedIn that they really could be leaving profits on the table. This
social networking platform isn’t about accruing lots of friends or fans
or ‘Likes’, as you would with Facebook. It’s not about finding people to
‘follow’ you, as you would with Twitter.
Instead, those people who find real success with LinkedIn are those
who focus on building solid long-term business relationships.
LinkedIn is the largest professional network in the world, designed to
let you connect with other business professionals and build a network
of these people. This gives you the ideal platform to establish yourself
as an expert in your field. You can use it to find strong JV partners, and
even use it to gain even more knowledge about your niche.
Page 5 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
But there’s a lot more to marketing on LinkedIn the right way than just
creating a profile and hoping for the best. Don’t be one of these
people.
Here are some of the more glaringly obvious mistakes so many
marketers make when using LinkedIn.
Page 6 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #1: Unfocused Profile Once you’ve created your LinkedIn account, the first thing you’re asked
to do is to create your profile. This should only take you a few minutes,
as LinkedIn has made it very easy to just fill in the blank spaces.
Unfortunately, if you fill in all the blanks, your profile will end up
looking suspiciously like a CV.
You see, there are spaces there asking you to fill in your work history
and previous job roles. The vast majority of people goes ahead and fills
these in.
What they don’t realize is that your potential clients don’t need to see
the entire list of companies you’ve worked for in the past. They don’t
want to scroll through endless job descriptions you’ve had as you
worked your way up to where you are now.
Instead, consider focusing your profile to suit what a prospective client
wants to see. Focus on adding information about the type of people
you help – not just the job description. Focus on what specific
problems you’re able to help solve.
Of course, if some of your previous job roles do contain these
elements, then include those. These show practical experience. Just be
Page 7 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
sure you word those job descriptions as actual benefits to the person
reading them – not just bland descriptions of what actions you needed
to perform in that role.
If you really want to succeed on LinkedIn, you need to design your
profile so that it has an impact on the people you want to connect
with.
When someone reads your summary, they want to know “what’s in it
for me”. This is why it’s important to focus on your prospective
customers or future JV partners will want to know most about what
you can do for them.
There’s also the matter of your contact settings. People do need to
know the best way to contact you. While you might have provided a
phone number or email address, you can also add a personalized
message that encourages them to visit your website or blog as well.
Page 8 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #2: Unoptimized Profile After reading mistake #1, you could be mistaken for thinking your
entire profile needs to focus solely on attracting new customers or
attracting new business networks. There’s nothing wrong with this, but
you still need to be sure you take advantage of the various applications
and features LinkedIn offers you.
The words you use to describe what you can do for customers and
what you can offer future JV partners are important, but you also need
to remember that LinkedIn gives you the ability to optimize your
profile.
A well-optimized profile should contain keywords that future
customers will search for in order to find people within your industry
or niche.
Head over to the first page of people search on your LinkedIn account
and type in your own keywords. You should see a list of results for
people who match those keywords, terms or phrases.
Just like with Google, you want your LinkedIn search results to show on
the front page wherever possible. Look closely at how those highly-
ranked people have achieved this and then tweak your own profile
accordingly.
Page 9 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Remember, you still have to strike a balance between focusing on your
target audience and appealing to those search results, so take your
time.
Page 10 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #3: Not Using LinkedIn’s Applications & Features LinkedIn constantly adds new features and applications designed to
make navigating around the massive social networking site easier for
users. Many of these also make it easier for people to connect with you
in return.
If you hope to succeed on LinkedIn, you will need to familiarize
yourself with these applications and use them to your advantage.
These include:
- The ‘publications’ feature lets you include links to your articles,
sales pages or individual web pages right on your profile. You can
include anchor text in these links to help your optimization
efforts.
- Third-party recommendations about your business, products or
services
Page 11 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
- Add Certifications to show prospects your areas of expertise,
training, and ability
- The InMaps feature to show you precisely how your network of
connections actually come together
- The Signals feature is kind of like a timeline that shows your
connections’ latest updates
- Link your Twitter account so that tweets get posted to your
LinkedIn updates
- SlideShare lets you share visual presentations and videos with
people viewing your profile
- The Creative Portfolio Display application lets you show off your
portfolio of work right on your profile
- LinkedIn Groups allows you to join or begin your own group that
is focused on your own industry or niche
There are so many applications and features available that you should
work out the best way to try and use them wherever possible. This will
help to make your profile engaging.
Page 12 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #4: No Recommendations Many LinkedIn users have garnered recommendations from other
people who have used their services or products in the past. These
recommendations act as real testimonials, which show visitors to your
profile that other real people are happy when working with you.
Unfortunately, there aren’t many LinkedIn users who will automatically
rush to your profile to leave a recommendation just to surprise you.
You will need to ask for a recommendation from the people within
your network.
Ask them to be honest about their experience with your products or
services and they’re likely to leave you a glowing recommendation that
others will view positively.
Page 13 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #5: Assuming People Will Just Come to You Sure, you may get a few people who recognize your name or profile
and ask to connect with you. But this won’t get you the LinkedIn
marketing success you’re seeking.
You need to be proactive about engaging with other people.
Remember to update status messages regularly and take the time to
comment on other people’s updates or messages in the same way you
would with Facebook.
Head over to the Q&A boards and see if there are any questions you
can answer that will help to prove your expertise within your niche.
Create new content and distribute this for others to see. This keeps
your name fresh in people’s minds, but also helps to circulate fresh
content for you.
Make use of introductions. If one of your connections knows someone
that you want to know, engage in an introduction. A free LinkedIn
Page 14 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
account only allows you five introductions per profile, so use them
wisely.
Remember, you can’t just expect people to accept a connection
invitation immediately, unless you give a good reason. Take the time to
delete LinkedIn’s default invitation message and replace it with a
personalized message instead. This is your opportunity to reach out to
people and engage with them before they’ve even become a part of
your network. Tell them what benefits you offer if they accept.
Page 15 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #6: Not Joining the Right Groups When you first start looking to join some of the LinkedIn groups
available, you might be tempted to join those that are in direct
competition with you. But this won’t lead you to creating new leads
and attracting new customers or finding new JV partners.
Instead, look at groups that focus on your industry and also provide
you with up-to-date information from other experts so that you can
continue to expand your area of expertise. You’ll also be associating
yourself with other people who are considered authorities in their
fields, but not necessarily competitors.
Look for groups your prospects belong to and join those. Be a helpful
member of the group and remember to participate in conversations,
answer questions and respond to comments.
Page 16 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #7: Not Creating Your Own LinkedIn Group Creating your own group is one of the easiest ways to attract the right
people to you. Having your own group means you can create your own
community of followers who you know already want to hear what you
have to say. The messages you send out or the announcements you
make or the content you post will be actually heard.
Think of your own group as being your very own platform that lets you
provide helpful, thoughtful, insightful advice. It lets you build trust with
your followers.
While this kind of captive audience can be really tempting, don’t try to
use it only as a marketing tool to sell more products. Actually work
hard to provide a benefit to those people who want to follow you.
They joined your group for a reason, so provide them with plenty of
reasons to want to stay there with you.
Don’t just create your group and sit back believing people will
automatically come to you. Think about ways to provide a benefit for
what the people in your target audience really want. Offer something
Page 17 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
that represents real value to entice them to join and then constantly
over-deliver plenty of benefits for enticing them to stay.
Page 18 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Mistake #8: Not Capturing Contact Information People join groups, follow people, or show an interest in all sorts of
things all the time. However, you’re only allowed to follow up to 50
groups at a time on LinkedIn. If your followers decide they’d rather
follow a different group than yours, they’ll drop yours in favor of
another.
Don’t make the mistake of losing that potential contact forever.
Instead, consider adding some ways to capture their regular email
address for future contact.
Of course, you may be using LinkedIn as your source of finding new
leads and turning them into paying customers. However, once they are
no longer part of your group or network, how will they learn about
your new products? Those new products, services, or messages you
release once they’re gone will be lost – and they could have been
exactly what that person was seeking before they left.
Page 19 of 19
LL iinn
kk eedd
II nn MM
aa rr kk
ee tt ii
nngg
MMii ss
tt aakk ee
ss
Conclusion Hopefully this report has opened your eyes to some of the very simple
mistakes many marketers make – and how you can avoid them. It
should also have made you think about other aspects of leveraging the
true power of LinkedIn to boost your marketing efforts overall.
Keep these common mistakes in mind when you next log into your
LinkedIn account. Take a closer look at how your current account is set
up. Look at your groups and the people in your network.
Then get out there and repair those mistakes. You’ll be grateful you did
when you see the real difference it can make to your business.
The Biggest Social Marketing Trap of All... How YOU Can Avoid It AND Profit Big Time!
Discover how you can cash in big with this lesser known social network while your competitors are still rubbing the sleep out of their eyes!
Click here to grab your copy!