AGGREGATORS AS AWESOME AIDS - Sayone Tech · Social network aggregator collects content from...
Transcript of AGGREGATORS AS AWESOME AIDS - Sayone Tech · Social network aggregator collects content from...
AGGREGATORS AS AWESOME AIDSHOW VARIOUS AGGREGATORS HAVE MADE DATA ORGANIZATION A LOT EASIER
Introduction
Aggregator refers to a website or computer software that aggregates i.e. combines or assembles data or information
from multiple online sources and provides a repository to access these. Aggregators become important as content
and useful data proliferates. Streamlining and organization of data becomes possible with the effective use of Aggre-
gators.
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Contents
Types of aggregators
Benefits of aggregators
Demerits of aggregators
Tools used in building aggregators
Points to note while building aggregator apps
Case studies
Curbside
LevelUp
Summary
About SayOne
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Types of aggregators
Review aggregator collects reviews of products and services. E.g. Alatest (cars), Testfreaks (electronics),Rottentomatoes (movies), Albumoftheyear (music), goodreads (books), etc.
Search aggregator is a metasearch engine which gathers results from multiple search engines simultaneously by means of RSS search results. Google is the most famous example here.
Social network aggregator collects content from multiple social network services like Instagram, Tumblr, Flickr,LinkedIn and Youtube into a single unified presentation.
News aggregator or RSS reader aggregates syndicated web content like online newspapers, blogs, vlogs andpodcasts into one location.
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Benefits of aggregatorsData is easier to consume as it is streamlined, centralized and processed.
Users have the flexibility to tailor content to suit their needs. Curating of content assumes more importance as the content grows in size.
With a wider reach, aggregators have a better understanding of consumer patterns, trends and buying behavior.
Aggregators reduce the risk for user adoption in networked businesses because they leverage on other services which create network effects.
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Demerits of aggregatorsIt is not always ok to scrape or crawl for content. The source party takes the call in this matter.
Although aggregators can increase traffic, awareness, and exposure to sources, incentives are still somewhat mis-aligned between the two parties involved.
Basically being intermediaries, aggregators are not able to rake in large revenues.
Aggregators have to invest in marketing for acquiring customers in the same way as a source.
The issue for accountability for a faulty/ abusive content is a grey area.
The data on aggregator sites may not be uniform as they come from different sources.
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Tools used in building aggregatorsApplication Programming Interface (API) which interacts with a particular services.
Web scraping: The full content of a website is loaded using Python programming language and combined with pars-ing tools to extract relevant information out of it. In case of JavaScript we use JQuery.
Wherever sites have legal restrictions on scraping using APIs manual data dumps are used.
Content is curated i.e., manually stored and linked sorted to existing database content.
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Points to note while building aggregator apps
News aggregator apps
Have a wide category of news feeds and have them well organized. Tailored content is important to help readers
sieve out essential information quicker. It should be spam free. In order to build a subscriber list for purposes of
marketing, make sure to have an attractive landing page.
Search aggregator apps
Use consistent indexing, taxonomy, and text analytic strategies uniformly across all sources from where content
is aggregated. This can bring about proper indexing across the sources when it comes to search syntax and
relevance ranking. Generation of useful analytics and extraction of meaning becomes smoother therefore.
Movie aggregator apps
Viewers can subscribe to personalized alerts which notify them of content matching their preferences. Filtering
helps save viewer’s time in looking for stuff to watch on TV or streaming media. More quality time can be spent
on movies or programs of their choice. Content aggregators therefore solve the challenge faced by users in
finding content relevant to them.
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CASE STUDIES
Curbside
A case in point about Aggregators boosting businesses and also enhancing customer and seller experience is the
Curbside website and mobile application. Based in California’s Bay Area, Curbside offers a unique shopping experi-
ence that blends the comfort of choosing merchandise from your living room and making secure online payments
with actually going out and making pickups without too much time-taking shop hopping. Different stores might offer
different kinds of deals and this is one way of availing all of them without having to undertake the taxing exercise of
visiting all the stores. The items ordered at various stores will be delivered to a common physical location, the curb
from where you pick them up, often without having to step out of the vehicle. This spells freedom from the usual
shopping hassles. The uses of this service for the aged and the physically challenged are tremendous.
Apart from capturing the updated data about stores in the locality and their product lists, Curbside also offers promo-
tions to attract customers. Customers can use promo codes from the website to avail of discounts. A study of the
history of visitors to one location showed a long pause at a particular spot, namely at a Target store. This resulted in
the addition of that store to the Curbside retailers’ list. The latest retailer to partner Curbside for bringing store pickup
experience to its customers is the pharmacy major CVS Health. The aggregator’s business is accentuated through tie
ups with major service providers like Uber (transport) and Postmates (logistics). The app is supported by iOS and
Android mobile operating systems.
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LevelUp
LevelUp is a full stack custom mobile application available in Android and iOS that gives restaurant customers every-
thing they need in one app. This includes loyalty, payment, order ahead, gift cards, beacons, nutrition information,
locations, coordinating vendors, etc. This combined with rich analytics, processing savings and ROI-driven campaigns
to boost their businesses make it an invaluable app. All data collected by the custom app can be accessed through
business dashboard. Comprehensive analytics and a robust CRM help you learn about your customers. Level Up’s
advanced marketing campaign engine makes that information actionable through personalized promotions designed
to engage the customers. This is what enabled LevelUp to gain 14000 plus restaurants as customers, including
names like Dunn Brothers Coffee, Steak ‘n Shake and TacoTime.
Whenever a restaurant’s customers pay using LevelUp, the former captures and catalogs important information about
their interactions with its business. LevelUp helps to use that data into action with a campaign engine built to increase
revenues. It increases customer loyalty with flexible loyalty programs. It helps to drive traffic during rainy times with
real-time weather based campaigns. It helps attract new customers with powerful viral acquisition tools. Most impor-
tantly LevelUp learns about businesses over time and recommends profit-maximizing strategies right to the busi-
nesses’ inboxes. Because LevelUp is the method of payment, redemption is always seamless and customers simply
pay to accrue or redeem rewards. Performance can be tracked all the way from point-of-impression to point-of-sale
and all future transactions. LevelUp is an open platform that opens itself out to enhancements, embedding and
extensions in creative ways. Integration of LevelUp to customer experiences is enabled by means of fully docu-
mented API and SDK. Review sites, fitness apps, smart watch manufacturers are some of the businesses integrating
LevelUp into their apps. Analytics is key here. More than the benefit of saving money each time customers pay with
LevelUp, the real value in each payment is the story it tells about the customer. It therefore results in enhanced cus-
tomer engagement.
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SummaryAggregators are fast catching up in newer areas and optimizing consumer experience. Existing aggregators are
seeing constant innovation by the day. The idea is to bring about better value proposition in the offerings. If you are
interested in knowing more about aggregator apps or how to leverage the latest technologies to implement them
please contact us and we will happily assist you.
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About SayOneSayOne Technologies headquartered in Kochi, India started its amazing journey in 2011. In five years it grew from a 3
member outfit to a vibrant team of 50 engineers who are passionate about technology. SayOne has been partnering
start ups and SMEs from USA, Europe and Asia. We have delighted several clients through our delivery of 250+ pro-
jects. Apart from winning recognition as a leading player in Python technology, we are also Django CMS’s only partner
firm in India. We are into R and Hadoop. Our work in the sphere of Android and iOS for mobile applications has won us
kudos. Our teams keep abreast of the latest in technology and business and constantly think ahead to move forward.
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www.sayonetech.com
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