GetCounted Internet User Panel Profile

April 2009

Total Base : 151,000+ out of which around 70% are active at any point of time.

138,000+ Urban Members and 13,000+ Rural Members.

10,000 new members are added every month.

GetCounted represents 33 million Urban Indian Internet Users.

It represents almost 100% of the total 33 million regular Urban Indian Internet Users.

Overview

Gender

GenderCoun

t

Male 115,976

Female 22,105

77%

23%

0%

20%

40%

60%

80%

100%

Internet Pop. Representation (GetCounted Panel - Weighted)

Male Female

Age

AgeCoun

t

13-18 6,821

19-24 49,273

25-35 57,494

36-44 15,134

45+ 9,116

3%

37%

44%

10%6%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

13-18 19-24 25-35 36-45 45+

SEC

SECCoun

t

SEC A 64,670

SEC B 53,967

SEC C 10,199

SEC D 6,396

SEC E 2,849

27% 27%

20%16%

10%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

SEC-A SEC-B SEC-C SEC-D SEC-E

Education

EducationCoun

t

Up to SSC/HSC 20,088

Under Graduate 11,904

Graduate (Gen) 40,432

Graduate (Pro) 30,969

Post Graduate (Gen) 9,941

Post Graduate (Pro) 24,748

27%30%

19%

6%

13%

6%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

Under Graduate Graduate(Gen) Graduate(Pro)

Post Graduate (Gen) Post Graduate (Pro) Others

Occupation

OccupationCoun

tJr. Salaried Emp. 20,441

Mid Salaried Emp. 23,632

Sr. Salaried Emp. 9,074

Self Employed 5,561

Shop owners/Traders 3,190

Businessmen 7,271Unemployed 5,538

Student 45,074

Retired 1,976

Housewife 5,012

Others 11,311

19%14%

4% 4% 3%5% 5%

31%

1%5%

10%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others

IncomeIncome (Rs.)

Count

Upto 6,250/- 17,498

6,250/- to 12,500/- 30,111

12,500/- to 25,000/- 30,306

25,000/- to 40,000/- 17,105

40,000/- to 80,000/- 11,543

80,000/- to 100,000/- 4,489

100,000/- + 3,775

25%31%

23%

10%6%

3% 2%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000

Town ClassTown Class Count

Upto 1 Lakh 24,504

1 Lakh – 5 Lakh 27,625

5 Lakh – 10 Lakh 17,235

10 Lakh+ 68,7175%

14%

44%38%

0%

20%

40%

60%

80%

100%

Internet Pop. Representation (GetCounted Panel - Weighted)

Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

RegionRegion Count

North 36,534

East 12,945

South 53,168

West 35,434

21%17%

29%33%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

North East South West

Most Expensive Vehicle

Count

Bi-Cycle 19,024

Motor-Cycle/Scooter 75,335

Small/Compact Car 13,445

Mid-Size/Sedan Car 6,653

Premium/Luxury Car 2,054

Others 2,571

No Vehicle 19,000

20%

50%

6%3% 2% 2%

17%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle

Internet Experience

3% 5%10%

14%

26%

6%

35%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

Less than 3 Months 3 Months-6 Months 6 Months-1 year 1-2 years

2-5 years 5-6 years 6 years and above

Preferred Place of Access

36%

30%

9%5%

16%

1% 2%

0%

10%

20%

30%

40%

50%

Internet Pop. Representation (GetCounted Panel - Weighted)

Home Office School/ CollegeFriends/ Relatives place Cyber cafe Mobile (using mobile)Mobile (using data card)

Time Spent on Internet

23%33%

44%

0%

20%

40%

60%

80%

100%

Internet Pop. Representation (GetCounted Panel - Weighted)

Light users Medium users Heavy users

29%25%

46%

0%

20%

40%

60%

80%

100%

Internet Pop. Representation (GetCounted Panel - Weighted)

Light users Medium users Heavy users

Home Place of work

Physical Asset Ownerships

Asset Ownerships Count % OwningColour TV 137,756 91%

Mobile Phone 127,159 84%

Fridge 115,049 76%

Computer/Laptop 112,021 74%

VCD/DVD Player 95,369 63%

Washing Machine 89,314 59%

Music System 78,718 52%

Regular Camera 60,552 40%

Digital Camera 54,497 36%

Ipod/MP3 player/Walkman 51,469 34%

Air Conditioner 42,386 28%

Microwave 42,386 28%

Video Camera/ Camcorder 33,304 22%

Asset Ownerships Count % Owning

Bank Account 122,618 81%

Debit Card 92,342 61%

Life Insurance 89,314 59%

Credit Card 52,983 35%

Medical Insurance/CGHS 48,442 32%

Fixed Deposits 46,928 35%

Mutual Funds 39,359 26%

Stock/Shares 37,845 25%

Financial Asset Ownerships

Thank You!