Get Counted Internet User Panel Profile April 2009
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GetCounted Internet User Panel Profile
April 2009
Total Base : 151,000+ out of which around 70% are active at any point of time.
138,000+ Urban Members and 13,000+ Rural Members.
10,000 new members are added every month.
GetCounted represents 33 million Urban Indian Internet Users.
It represents almost 100% of the total 33 million regular Urban Indian Internet Users.
Overview
Gender
GenderCoun
t
Male 115,976
Female 22,105
77%
23%
0%
20%
40%
60%
80%
100%
Internet Pop. Representation (GetCounted Panel - Weighted)
Male Female
Age
AgeCoun
t
13-18 6,821
19-24 49,273
25-35 57,494
36-44 15,134
45+ 9,116
3%
37%
44%
10%6%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
13-18 19-24 25-35 36-45 45+
SEC
SECCoun
t
SEC A 64,670
SEC B 53,967
SEC C 10,199
SEC D 6,396
SEC E 2,849
27% 27%
20%16%
10%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
SEC-A SEC-B SEC-C SEC-D SEC-E
Education
EducationCoun
t
Up to SSC/HSC 20,088
Under Graduate 11,904
Graduate (Gen) 40,432
Graduate (Pro) 30,969
Post Graduate (Gen) 9,941
Post Graduate (Pro) 24,748
27%30%
19%
6%
13%
6%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
Under Graduate Graduate(Gen) Graduate(Pro)
Post Graduate (Gen) Post Graduate (Pro) Others
Occupation
OccupationCoun
tJr. Salaried Emp. 20,441
Mid Salaried Emp. 23,632
Sr. Salaried Emp. 9,074
Self Employed 5,561
Shop owners/Traders 3,190
Businessmen 7,271Unemployed 5,538
Student 45,074
Retired 1,976
Housewife 5,012
Others 11,311
19%14%
4% 4% 3%5% 5%
31%
1%5%
10%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others
IncomeIncome (Rs.)
Count
Upto 6,250/- 17,498
6,250/- to 12,500/- 30,111
12,500/- to 25,000/- 30,306
25,000/- to 40,000/- 17,105
40,000/- to 80,000/- 11,543
80,000/- to 100,000/- 4,489
100,000/- + 3,775
25%31%
23%
10%6%
3% 2%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000
Town ClassTown Class Count
Upto 1 Lakh 24,504
1 Lakh – 5 Lakh 27,625
5 Lakh – 10 Lakh 17,235
10 Lakh+ 68,7175%
14%
44%38%
0%
20%
40%
60%
80%
100%
Internet Pop. Representation (GetCounted Panel - Weighted)
Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
RegionRegion Count
North 36,534
East 12,945
South 53,168
West 35,434
21%17%
29%33%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
North East South West
Most Expensive Vehicle
Count
Bi-Cycle 19,024
Motor-Cycle/Scooter 75,335
Small/Compact Car 13,445
Mid-Size/Sedan Car 6,653
Premium/Luxury Car 2,054
Others 2,571
No Vehicle 19,000
20%
50%
6%3% 2% 2%
17%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle
Internet Experience
3% 5%10%
14%
26%
6%
35%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
Less than 3 Months 3 Months-6 Months 6 Months-1 year 1-2 years
2-5 years 5-6 years 6 years and above
Preferred Place of Access
36%
30%
9%5%
16%
1% 2%
0%
10%
20%
30%
40%
50%
Internet Pop. Representation (GetCounted Panel - Weighted)
Home Office School/ CollegeFriends/ Relatives place Cyber cafe Mobile (using mobile)Mobile (using data card)
Time Spent on Internet
23%33%
44%
0%
20%
40%
60%
80%
100%
Internet Pop. Representation (GetCounted Panel - Weighted)
Light users Medium users Heavy users
29%25%
46%
0%
20%
40%
60%
80%
100%
Internet Pop. Representation (GetCounted Panel - Weighted)
Light users Medium users Heavy users
Home Place of work
Physical Asset Ownerships
Asset Ownerships Count % OwningColour TV 137,756 91%
Mobile Phone 127,159 84%
Fridge 115,049 76%
Computer/Laptop 112,021 74%
VCD/DVD Player 95,369 63%
Washing Machine 89,314 59%
Music System 78,718 52%
Regular Camera 60,552 40%
Digital Camera 54,497 36%
Ipod/MP3 player/Walkman 51,469 34%
Air Conditioner 42,386 28%
Microwave 42,386 28%
Video Camera/ Camcorder 33,304 22%
Asset Ownerships Count % Owning
Bank Account 122,618 81%
Debit Card 92,342 61%
Life Insurance 89,314 59%
Credit Card 52,983 35%
Medical Insurance/CGHS 48,442 32%
Fixed Deposits 46,928 35%
Mutual Funds 39,359 26%
Stock/Shares 37,845 25%
Financial Asset Ownerships
Thank You!