Get a Load of This!(How to Get People to Pay Attention to You in the Arts)

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Josh Rivedal2012

• Regional/Off-Broadway Playwright

• Working Actor

• Blogger

• Producer/Entrepreneur

• Book writer

• Many arts and business collaborators

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Josh Rivedal2009

• Out of work actor

• Struggling playwright

• Full time waiter

• Can’t get a meeting/audition

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Personal Brand

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Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Personal Brand

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Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Why do we want people to pay attention to us?

• Career advancement

• Happiness

• Compensation

• More business/work

• Perks

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Definition of Personal Branding

•Packaging oneself similarly to the way large corporations do.

•Defining the uniqueness of oneself that includes but is not limited to body, appearance, clothing, and knowledge/expertise.

~ i.e. ~

•Putting ourselves in a position to sell our uniqueness for the betterment of ourselves and our careers.

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Selling ain’t sleazy!

• Selling should always be about providing a solution to someone else’s problem

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Personal Branding Examples:Coke v. Pepsi

• Bright Red• Refreshing• Leader in Corporate Sustainability

• Bright Blue• Hits the Spot• Expert in Green Technology

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

A Well Executed Brand Says What?

• That there’s a strong, consistent, and specific association between the individual and the perceived value they offer.

• Remember: You’re selling yourself in regards to providing solutions to problems

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Cool Personal Brands

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•Through careful self-analysis

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•What Skills Do You Have?

Joshua Rivedal josh@artfulcoach.com

•Writing•Teaching•Public Speaking•Computer Programming•Karate•Problem Solving•Graphic Design•Listening•Counseling

•Networking•Negotiating•Leadership•Reasoning•Baking•Compassion•Singing•Dancing•Assisting

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•What are Your Unique Qualities?• Adaptable• Adventurous• Affectionate• Ambitious• Artistic• Assertive• Creative• Dependable• Determined• Enterprising• Generous• Good-natured• Happy• Helpful• Hopeful• Idealistic• Imaginative• Intelligent• Inventive

• Kind• Likable• Logical• Lovable• Mature• Merry• Modest• Natural• Neat• Non-judgmental• Nurturing• Open-minded• Optimistic• Persistent• Pleasant• Polite• Positive• Punctual• Responsible

• Sincere• Sociable• Spontaneous• Stable• Strong• Tactful• Tolerant• Trusting• Trustworthy• Truthful• Understanding• Unique• Versatile• Warm• Witty

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•What passions/hobbies/charities are you already or intend

to be involved in?

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•Who in the world do you hold in high regard and why?

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•Know what people admire about you.

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•List all your failures and all your success.

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How Do We Define Our Personal Brand?

•What do you want people to say about you?

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How to Create the Brand

• Find a niche within the field you’re pursuing

• Find other people who are doing similar things as you.

• Become an expert within that niche

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

How to Create the Brand

• Dress the part- i.e. packaging.

• Always be helpful.

• Who are you targeting with your brand message?

• Identify and know the benefit/value you provide.

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Questions

• What did you learn if anything today?

• Do you have a greater grasp on the uniqueness of you and how that translates to your career in the arts?

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Questions

• Do you think the title of this class adequately portrayed what was taught?

• What would you/could you do you need to learn coming out of this class? Networking? How to further define your brand? How to maintain your brand? Social Media? Blogging lessons? Public speaking? Anything else?

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Drop me an email anytimeif:

• I can be of help, or

• You’re interested in more branding or arts based business classes

josh@artfulcoach.com

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012