Post on 04-Jun-2020
Sustainable Destinations
GEOTOURISM
• Intact Ecosystem• Rich culture and heritage• Unique communities• Experiences that cannot be had anywhere else in the
world
EXPANDED PARTNERSHIP
GEOTOURISM
Tourism sustains or enhances the geographical character of a place- its environment, heritage, aesthetics, culture, and well being of its residents
People
Economy
CONNECTIVITY
People
Environment
HUMAN MOBILITY
UNPLUG
CONNECT
12.2 Million
MT ECONOMIC SPINOFFS
$5.2 Billion 58,000 JobsVISITORS SPENDING JOBS
NON-RESIDENT VISITORS
6.1 Million
BC ECONOMIC SPINOFFS
$17 Billion 133,100 Jobs
VISITORS SPENDING JOBS
NON-RESIDENT VISITORS
35 Million
ALBERTA ECONOMIC SPINOFFS
$8.5 Billion 127,000 Jobs
VISITORS SPENDING JOBS
NON-RESIDENT VISITORS
GEOTRAVELER
TIA Study (Stokes, Cook, Drew, 2003)
Geotourism Segment Number of Travelers per Segment
% of Total
Geo-savvys 16.3 million 11%
Urban Sophisticates 21.2 million 13%
Good Citizens 17.6 million 12%
Total 55.1 million 36%
Geotourism Segments of 154 Million U.S. Travelers
OUTDOOR RECREATION
MT ECONOMIC SPINOFFSOUTDOOR RECREATION
$7.1 BillionConsumer Spending
71,000Direct Jobs
SPENDING JOBS
$2.2 Billion
Wages & Salaries
$286 Million
State & Local Tax Revenue
BC ECONOMIC SPINOFFSOUTDOOR RECREATION
$1.2 BillionConsumer Spending
21,000Direct Jobs
SPENDING JOBS
ALBERTA ECONOMIC SPINOFFSOUTDOOR RECREATION
$1.7 BillionConsumer Spending
77,430Direct Jobs
SPENDING JOBS
PROGRAM FOCUS• GEOTOURISM BUSINESS DEVELOPMENT
Establish destination that provides high-quality visitor experiences through sustainable tourism activities and operations.
• STEWARDSHIPProvide visitors and residents opportunities to preserve and celebrate the environment, culture and history.
• COMMUNICATION & EDUCATIONExpand networks, promote regional pride, and increase public awareness.
Indigenous Experiences
CURRENT INITIATIVES
BUILDING BLOCKS
• Understand All Stakeholders• Identify Planning Tools• Catalog Assets• Destination Development Planning• Build to Scale• Provide Quality Signature Experiences
STAKEHOLDERS&
PLANNING TOOLS
ASSETS
PLANNING
VISITOR
LOCALvs
BUILDING TO SCALE
Leakage; irresponsible business practices
Place-based tourism
Community benefit
Motive to protect
Obstacles to protection
Benefits too selective, or not apparent
IDENTIFYING QUALITY SIGNATURE EXPERIENCES
STORYTELLING
EXPERIENCE
HERITAGE COMMUNITY
STEWARDSHIP
SHARING STORIES-PLATFORMS
What’s your story?
Q & ASheena Pate, Project Coordinator
Crown of the Continent Geotourism Councilsheena@crownofthecontinent.netFacebook: @crownofthecontinent
Instagram: @crowngeotourism