Understanding how shoppers behave and interact with retailers, businesses and restaurants in your town centre.

www.geotask.co.uk

Digital Innovation Contest Winner:

A shopper community of smartphone users who are

happy to share their anonymous location data to help their high street thrive

Geotask.co.uk

What is it?

GeoTask maps shopper GPS location behaviours against a database of consumer businesses, travel hubs and leisure locations

Geotask.co.uk

How does it work?

What insights are available?

Geotask.co.uk

Measure visits over time

Understand how shopper visit behaviours change by time,

date, event and weather

Understand retailer preferences

Quantify which retailers shoppers visit throughout

their shopping journey

Movement Maps

Flow, heat and dwell maps by demographic profile

accessed through the cloud dashboard

Behaviour triggered survey

Discover what consumers think about your town when

in location

Reports dashboard‘Measure success’

Analyse the affects of events, marketing campaign and changes to

your town. Benchmark against competitor towns

Geotask.co.uk

Helping Your Town Thrive

Local Shoppers join GeoTask in the knowledge their anonymous shopper behaviour data is shared FREE OF CHARGE with towns to help…

1. Analyse the affects of macro and micro events on the sustainability of the town

2. Attract new retailers to vacant units

3. Maximise the benefit of marketing campaigns

4. Enable retailers to grow and retain customer segments

5. Deliver the data to support economic development

More GeoTask members…

Move valuable FREE town data…

GeoTask works with Councils and BIDS to recruit local GeoTask members

• Install the free GeoTask app - Apple and Android• Privacy first – no personal data used• Anonymised and aggregated GPS data captured

Geotask.co.uk

Towns who have already joined GeoTask…

Geotask.co.uk

Aldershot, Andover, Bognor Regis, Bolton, Buxton, Camberley, Gt Yarmouth, Hinckley, Horsham, Kendal, Kingston Upon Thames, Lancaster, Liverpool, Loughborough, Maidenhead, Middlesbrough, Newbury, Perth, Reading, Richmond-upon-Thames, Romsey, Salisbury, Stockport, Stratford-upon-Avon, Sutton, Twickenham, Wellingborough, Weston-Super-Mare, Wimbledon

Geotask.co.uk

RewardingGeoTask members

Weekly & MonthlyFREE Prize Draws

116 cash prizesevery month

GeoTask TownData Dashboard

Geotask.co.uk

Geotask.co.uk

Example 1: Demographic Comparison

Geotask.co.uk

Example 2: Pre & Post visit report

Geotask.co.uk

Example 3: Dwell Time Heat Map

1. Help recruit GeoTask members in your town

2. Execute the provided ‘spread the word’ media pack including: blog articles, press release, facebook content & images, email templates

3. Share town business name & address database

4. Receive 12 months free access to the GeoTask shopper behaviour insight reports dashboard

Simple, easy and minimum effortGeotask.co.uk

How your town can receive invaluable shopper behaviour insight

To find out more about the benefits of your town joining GeoTask please contact:

E: Clive.hall@indestinate.comT: 0772 63 55 277W: www.geotask.co.uk