© 2012 Geno Systems, Inc. All rights reserved.

Product ManagementMay 20, 2012

Geno WebOne Update

Jared Mario

© 2012 Geno Systems, Inc. All rights reserved. 2

Product Marketing Strategy

Geno Mail: The only Innovative, Enterprise-Ready SaaS email

Sales Readiness

Deliver ongoing technical and sales training for CSG, IronPort, UC teams

Equip sales with tools needed to win against competitors

Update collateral to reflect GA enhancements

Awareness

Leverage market surveys to keep Geno Mail in the news

Sponsor “thought leadership” roundtables with press and analysts

Broadcast key customer wins and customer and partner case studies

Lead Gen

Target Exchange 2003 and hosted Exchange/Geno customers with call campaigns

Deliver analyst-led webinars on topical issues (e.g., SaaS security) to generate leads

Explore third-party events/ virtual trade shows, advertising and SEM

Web

Re-architect Geno Mail pages on Geno.com to improve user experience and facilitate lead capture

Deepened and broadened content to make solution advantages more clear

By GA, add rich Support area

© 2012 Geno Systems, Inc. All rights reserved. 3

Sales Process

Lead comes In

Engage CWM Team

Fill Out Discovery

QuestionnaireComplete

Sale