Geno WebOne Update
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12 Geno Systems, Inc. All rights reserved. Product Management May 20, 2012 Geno WebOne Update Jared Mario
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Geno WebOne Update. Jared Mario. Product Marketing Strategy . Geno Mail: The only Innovative, Enterprise-Ready SaaS email . Sales Readiness. Awareness. Lead Gen . Web . Deliver ongoing technical and sales training for CSG, IronPort, UC teams - PowerPoint PPT Presentation
Transcript of Geno WebOne Update
© 2012 Geno Systems, Inc. All rights reserved.
Product ManagementMay 20, 2012
Geno WebOne Update
Jared Mario
© 2012 Geno Systems, Inc. All rights reserved. 2
Product Marketing Strategy
Geno Mail: The only Innovative, Enterprise-Ready SaaS email
Sales Readiness
Deliver ongoing technical and sales training for CSG, IronPort, UC teams
Equip sales with tools needed to win against competitors
Update collateral to reflect GA enhancements
Awareness
Leverage market surveys to keep Geno Mail in the news
Sponsor “thought leadership” roundtables with press and analysts
Broadcast key customer wins and customer and partner case studies
Lead Gen
Target Exchange 2003 and hosted Exchange/Geno customers with call campaigns
Deliver analyst-led webinars on topical issues (e.g., SaaS security) to generate leads
Explore third-party events/ virtual trade shows, advertising and SEM
Web
Re-architect Geno Mail pages on Geno.com to improve user experience and facilitate lead capture
Deepened and broadened content to make solution advantages more clear
By GA, add rich Support area
xAdministrator
Please polish the slide. Maybe get rid of fading as it makes the text at the bottom difficult to read
© 2012 Geno Systems, Inc. All rights reserved. 3
Sales Process
Lead comes In
Engage CWM Team
Fill Out Discovery
QuestionnaireComplete
Sale
